Tottenham Hotspur have become the first Premier League football club to join the UN-backed Sports for Nature Framework.
The framework aims to encourage transformative nature-positive action across sports by 2030, enabling sports to champion nature protection and restoration. By joining, Tottenham Hotspur have committed to protecting nature, restoring it where possible, reducing risks to nature in supply chains, and educating about positive action.
The club already promotes biodiversity across its sites, including planting trees, establishing a wildflower meadow and wildlife ponds, and installing bat houses and bug hotels at their Training Centre. They have also implemented biodiversity monitoring systems to track pollination and bird activity.
Spurs have also highlighted their commitment to animal welfare by establishing a supporters’ club for dog owners.
Donna-Maria Cullen, Executive Director at Tottenham Hotspur, said, “Becoming the first signatory in the Premier League of the Sports for Nature Framework means we can now demonstrate clear action across all three pillars of the UN’s definition of sustainability set out at COP29 – People, Climate and Nature.”
The Lawn Tennis Association (LTA) has announced a three-year partnership with Padel-TV.
The collaboration will see Padel-TV become the official digital streaming partner for LTA Padel Performance Competitions, covering Grade 1 British Tour and domestic FIP events from April 2025.
The 2025 calendar includes 30 weeks of international and domestic opportunities for British players, featuring four FIP tournaments, 11 British Tour Grade 1, and 15 Grade 2 tournaments, plus three FIP Promises for junior players. This represents an increase from 2024, with FIP events rising from three to four and Grade 1 British Tour events increasing from eight to 11.
The partnership with Padel-TV aims to enhance the visibility of padel in Britain, providing a platform for British players and generating exclusive content.
In addition, LTA Advantage members will receive discounts to access Padel-TV.
Tom Murray, Head of Padel, LTA, said, “I am delighted to announce the 2025 LTA Performance Competitions Calendar as well as the partnership with Padel-TV. We have been working very hard behind the scenes to come up with a performance calendar that supports our British players to compete throughout the year on home soil.”
Johannes Thomhave, CEO of Padel TV, said, “At Padel-TV, we are proud to become part of the exciting growth of padel in the UK. Through our collaboration with the LTA and their ambitious vision for the sport, we aim to take padel to new heights and deliver a world-class viewing experience for British fans.”
Aston Villa has introduced digital collectibles on Chiliz Chain as part of its 150th-anniversary celebrations.
Integrated into the club’s limited edition commemorative sticker album, the collectibles have been available for redemption at Villa Park home matches using Proof of Attendance Protocol (POAP) technology.
More than 18,000 digital stickers have already been claimed.
The initiative expands on Aston Villa’s partnership with Chiliz’s fan engagement platform, Socios.com, which began in 2021.
The club has used Fan Tokens to offer over 500 rewards and experiences, including match tickets, training ground visits, and opportunities for fans to participate in club decisions.
Through the latest campaign, supporters can collect digital stickers throughout the 2024/25 season, with prizes available for engagement.
Eleven Sports Media has agreed a multi-year partnership with the Cleveland Cavaliers, introducing its Small Business Partner Program to the basketball team.
The UK-based company has provided similar initiatives in sports, offering tailored marketing opportunities to small and midsize businesses.
Through the collaboration, businesses will receive branding opportunities at Rocket Mortgage FieldHouse, digital exposure, and experiential activations.
The partnership also includes support for minority-owned businesses in Cleveland, with one company set to receive a founding membership to the program at no cost.
Matt Cairns CEO of Eleven Sports Media stated, “We’re thrilled to form our partnership with the Cavaliers and continue our expansion into the NBA market. Eleven is dedicated to supporting small businesses, and we’re excited to offer new opportunities to businesses in the Greater Cleveland area.”
Legends Soccer Group has launched Legends TV, a digital platform set to debut in summer 2025.
The platform will feature original programming, sports documentaries, and live event coverage. John ‘Fenners’ Fendley, former Soccer AM co-host, has been appointed Head of Original Programming and will oversee the development of exclusive shows covering football, music, and culture.
The launch coincides with the return of Legends Soccer Group’s flagship events, beginning with Legends Ibiza, where Ballon d’Or winner Luís Figo will lead a high-profile line-up.
The organisation, which has delivered events such as Game4Ukraine and Game4Grenfell, has been operating for over 20 years, bringing together football legends and celebrities while supporting charitable initiatives.
“Football is built on stories – of legends, rivalries, and unforgettable moments,” said Fendley.
Birmingham has been announced as the host city for the Super League Basketball (SLB) Trophy Finals in 2026.
The SLB Men’s Trophy Final and SLB Women’s Betty Codona Trophy Final are scheduled to take place on Sunday, 1st February 2026, at Birmingham’s Utilita Arena.
This event marks the first major finals of the 2025-26 season and is expected to attract basketball fans from across the UK.
This announcement follows the success of the 2024-25 Finals Day, which was also held at the Utilita Arena and drew a crowd of 8,500 spectators.
Andy Webb, Chief Operating Officer, SLB, said, “There’s a reason the Utilita Arena has hosted showcase occasions in British basketball for decades. It’s a fantastic venue and everyone in the game looks forward to an even bigger and better Finals Day in 2026.”
Further details regarding tickets and the upcoming 2025-26 season will be released by SLB in the coming weeks.
Charlton Athletic has partnered with Sporting Group International (SGI) to strengthen its commercial strategy ahead of the 2025/26 season.
SGI, a Birmingham-based sports partnership specialist, has been working to secure sponsorships for the club’s playing kit and other commercial assets.
Charlton Athletic has been competing for a Sky Bet League One playoff position while continuing its off-field initiatives.
The club was named EFL Community Club of the Year, with its Valley of Dreams programme providing young people in South East London with access to sport, mentorship, and personal development opportunities.
Barry Higson, Head of Commercial at Charlton Athletic said, “After a thorough selection process, we are delighted to appoint Sporting Group International to support the club in securing key commercial partnerships.
“Having known SGI personally for many years, I have full confidence in their ability to help us drive new sponsorship opportunities and grow our commercial revenue.”
Nottingham Panthers have extended their collaboration with Nottingham Trent University (NTU).
The expanded partnership will provide NTU Sport Science and Management students with practical experience in a professional sports environment, applying their studies to real-world scenarios.
Nottingham Panthers will benefit from access to the university’s facilities, supporting team performance and operations.
Jordan Kelsall, Business Development for the Panthers said, “Having access to the expertise and facilities at NTU will help optimise our performance and reduce injury risk.
“It’s a great opportunity for us to inspire and mentor the next generation of sports professionals.”
British Taekwondo has announced a partnership with fitness brand Built For Athletes, becoming the Official Luggage Supplier.
The partnership sees Built For Athletes expand into martial arts for the first time, providing high-performance backpacks and accessories for athletes at all levels, from grassroots to elite competitors.
The Built for Athletes X British Taekwondo 45L Backpack and Logo Patch will be available to purchase via the Built for Athletes website.
Ian Leefe, CEO of British Taekwondo, said, “We are thrilled to join forces with high-quality performance brand Built for Athletes. This collaboration marks another exciting step forward in enhancing the experience of Taekwondo in the UK.
“This is a fantastic offer for our club members and emerging athletes, adding further value to being part of the British Taekwondo family and what we stand for – proud to be visible and out there, training and competing to the best of our ability locally and on the world stage.”
