Shorts: Tour Of Britain, Dazn, Blackpool
The AJ Bell Tour of Britain, the British road cycling event, has announced that specialist sports travel operator Sportsbreaks.com will be the presenting partner of the tour’s sprints jerseys.
Riders will contest 24 intermediate ‘Sportsbreaks.com Sprints’ across the eight stages of the race, which gets underway in Aberdeen on Sunday 4th September.
Sportsbreaks.com has been the official hospitality partner of the AJ Bell Tour of Britain since 2021 and has now built on the partnership further.
Amanda Brandariz, Head of Sportsbreaks.com, commented, “As the start of the AJ Bell Tour of Britain edges ever closer, Sportsbreaks.com are thrilled to be announced as presenting partner of the sprints jersey.
“This year’s Tour promises to be an open and unpredictable race so we can’t wait to watch on from our exclusive hospitality position at every start and finish. Hospitality packages remain available so we look forward to seeing a great turnout from cycling fans in a couple of weeks’ time.”
Global sports and entertainment platform DAZN Group has announced that it has agreed an exclusive deal with London-based media rights agency Pitch International to broadcast six Women’s Rugby World Cup warm up matches.
The matches will be streamed exclusively on DAZN across a number of European markets (excluding UK) as teams prepare for the Women’s Rugby World Cup in New Zealand, kicking off with Scotland vs USA in Edinburgh on Saturday 27th August.
The announcement builds on DAZN’s commitment to growing its portfolio of women’s sport and adds to DAZN’s existing global rights, including UEFA Women’s Champions League, and Women’s International Champions Cup.
Pakistan-based e-commerce platform Daraz has secured the English Premier League live streaming rights in Pakistan.
A three-season sublicensing deal has been agreed with state broadcaster Pakistan Television (PTV) meaning Daraz will broadcast live match coverage of English football’s top-flight. The matches will be available for free via the company’s app.
The deal for exclusive free streaming rights covers the new 2022-23 to 2024-25 rights cycle.
English Football League (EFL) Championship football club Blackpool FC has announced that UK-based air conditioning, refrigeration, heating providers Allcool (NW) Ltd has extended its deal as an official club partner.
Martin Booker, Blackpool FC’s Commercial Manager, said, “We are pleased that Allcool NW have continued their relationship with the club.
“They are a local business who have played a significant part in the ongoing stadium improvements at Bloomfield Road, and in turn they have continued to invest into our partnership programme, with the company benefiting from our new LED digital advertising and being able to entertain some key clientele from across the region.”
