Shorts: Uefa, Triathlon, Talksport
With less than 100 days to go until UEFA Women’s EURO kicks off at Old Trafford, UEFA has unveiled the tournament’s first Hat Trick heroes, a trio of fun mascots that will appear in the metaverse.
Kai, Robyn and Ashley will appear as interactive characters in ‘The Road to UEFA Women’s EURO’ game on online gaming platform Roblox and star in a skills challenge and educational entertainment series on YouTube alongside Europe’s top players, which will also be distributed via the UEFA Football in Schools programme.
The campaign aims to appeal directly and authentically to young girls and boys on platforms they consume daily. The video series can be viewed by children, parents and teachers on YouTube, and will also be shared with schools across Europe through the UEFA’s Football in Schools programme.
Hackney Wick FC, East London’s community football club, has teamed up with hit Netflix show Top Boy and British African heritage brand LAMBRUM to create the team’s 2022/23 home and away shirts. Top Boy will appear on the front of the shirts.
Club founder, Bobby Kasanga, said, “Top Boy touches on the real-life issues that the local people of Hackney are going through and represents the marginalised communities I came from. I hope our collaboration with Top Boy provides a positive message of hope and opportunity to the young people of Hackney.”
Super League Triathlon (SLT) has announced that digital training platform Humango will become the official training platform partner of SLT in 2022.
Humango’s technology uses the latest in artificial intelligence to analyse training data holistically in order to optimise long-term potential. This digital-first partnership will see Humango support and inform training content on SLT platforms.
talkSPORT has partnered with monthly English cricket magazine The Cricketer for a brand-new show on county cricket.
Following On – County Cricketer will review and analyse the county game for viewers and listeners, showcasing the best of the professional game across the 18 counties. The show kicks off on the 14th April.
