Shorts: W Series, Little Dot, Get Living, Maverick
Puma will continue to serve as a team title and global racewear partner for the 2022 season of the W Series, the international single-seater motorsport championship for female drivers.
As part of the renewal, it was announced that Finnish driver Emma Kimiläinen (pictured) will compete for the Puma W Series Team this year.
The eSkootr Championship has appointed Little Dot Sport to amplify the new series’ presence on social media and digital platforms.
Little Dot Sport was recently unveiled as a new unit of Little Dot Studios, which has considerable experience in the sports industry with the likes of The FA, Formula E and Eurosport.
Build-to-rent operator Get Living has become the first official lifestyle sponsor of London Stadium.
Under the new deal, Get Living residents will be offered the chance to win tickets to the stadium’s events and make use of its community facilities, as well as other benefits.
The Maverick Group has appointed Nick Addecott to lead its sports and entertainment division.
Addecott worked for the likes of Wilson Sporting Goods, BetVictor, Sportingbet and WSM Communications earlier in his career before most recently leading sales and partnerships at payment technology provider Tappit.
TalkSPORT has acquired exclusive audio rights for Tyson Fury’s heavyweight world title clash with Dillian Whyte on 23rd April.
TalkSPORT will air 50 hours of boxing programming in the build-up to the bout, as well as five hours of live coverage on fight night.
Gym+Coffee, the Irish athlete leisure and lifestyle brand, has signed up seven sportswomen as ambassadors.
Footballers Jodie Taylor, Rachel Corsie, Carla Humphrey and Sandy Maclver, plus cricketers Danni Wyatt, Sophia Dunkley and Tammy Beaumont have all teamed up with Gym+Coffee to support its #MakeLifeRicher movement.
Esports organisation LDN UTD has announced a new partnership with gaming peripheral brand HyperX.
Under terms of the agreement, HyperX will feature across LDN UTD’s 2022 jersey with integration into digital branding assets and future tournaments hosted on LDN UTD’s digital economy platform.
