Shorts: West Brom, Brighton, Bristol City
EFL Championship football club West Bromwich Albion has renewed its record-breaking partnership with Ideal Heating.
The deal, which includes front-of-shirt sponsorship, has been extended by a further three years, stretching to its record-breaking ninth season.
The partnership with the Hull-based company began in 2018 and the renewed deal will see Ideal’s heating logo adorn all Albion shirts until the 2026/27 campaign.
Mark Miles, Managing Director of West Bromwich Albion, said, “We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together.
“Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all.
“We are delighted the Ideal Heating branding will now feature on the shirts of all club teams – which aligns perfectly with our one club, one badge ethos.”
Shaun Edwards, Chief Executive Officer at Groupe Atlantic, added, “We are thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication, and community spirit. Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.
“I am proud to say, for the first time, our agreement includes branding across all kits, the men’s, women’s, and academy teams.
“As we announce this extension, we’re excited to continue the legacy as the club’s longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”
Brighton & Hove Albion FC has announced that long-serving board members Derek Chapman and Marc Sugarman are stepping down from their roles as Non-Executive Directors of the club in June 2024.
Tony Bloom, Chairman of Brighton & Hove Alvion FC, said, “We have benefitted hugely from a stable and consistent board of directors for many years.
“By the time Derek and Marc, who have both made exceptional contributions to the club, step down next summer it will be eight years since Michelle Walder joined our board and we last made any change to our non-executive directors.
“On behalf of everyone at the club, I’d like to place on record my thanks to both Derek and Marc for the tremendous service they’ve given to the club, and on a personal note, the excellent support they’ve given to me in my time as chairman.”
Bristol City Holdings Limited has revealed it has made a pre-tax loss of £22.2m during the 2023/23 season.
The results for the 13-month period ending 30th June 2023, compared favourably to a pre-tax loss of £28.5m for the 2021/22 financial year ending 31st May 2022.
The £25m sale of Alex Scott to AFC Bournemouth occurred in August and is therefore not included in the figures of the 2022/23 season.
The Robins has also announced a partnership with Bristol-based GoSkippy.
The firm becomes the club’s official motor insurance partner and new back of shirt sponsor for the men’s first team.
Sarah Farrar, Chief Commercial Officer of Bristol Sport, said, “This partnership with GoSkippy fits perfectly with our sporting group ethos to work with growing, innovative and local businesses. GoSkippy very much fits that mould and we are looking forward to their support for the club and helping them increase their profile as one of the fastest-growing brokers in the UK.”
Super League rugby league club Salford Red Devils has signed a 12-month contract extension to remain at the Salford Stadium.
The deal comes following a disagreement between the six-time champions and the local council as Salford City Council has not yet purchased the remaining 50% stake in the stadium from Peel Holdings.
The club also claimed that the existing deal meant it could not maximise revenues from use of the stadium.
Managing Director Paul King has said that the club has now presented a working proposal with co-tenants Sale Sharks in order to include some additional matchday revenue.
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