Shorts: Billie Jean King Cup, Cambridge United, Leicester Tigers
The Copper Box Arena in the Queen Elizabeth Olympic Park has been named as the host of the Billie Jean King Cup by Gainbridge play-off tie.
Great Britain and Sweden are set to face off at the venue on the 11th to 12th November, with the two teams competing for a place in the 2024 Billie Jean King Cup Qualifiers
The Lexus GB Billie Jean King Cup team will be returning to the venue that previously saw triumph when Britain, led by Johanna Konta and Katie Boulter, defeated Kazakhstan 3-1 in front of more than 11,000 fans across the weekend in 2019.
The last Billie Jean King Cup was hosted at the Emirates Arena in Glasgow with Switzerland beating Australia in the final.
Anne Keothavong, Captain of the Lexus GB Billie Jean Kind Cup, said, “We had a really great time at the Copper Box Arena in 2019, securing the win that saw us return to the World Group for the first time since 1993.
“The atmosphere was fantastic then, and we hope it can be even bigger and better in November. We love these weeks we get to come together as a team, especially when it’s in front of a home crowd, and on a personal level to have international women’s tennis on the doorstep of where I grew up and learnt to play is really special.”
Scott Lloyd, Chief Executive Officer of the LTA, added, “The Billie Jean King Cup as an international team competition provides a unique atmosphere that has the ability to excite and inspire new and existing fans of the sport. We are delighted to once again be hosting the Billie Jean King Cup, back at the Copper Box Arena, giving fans a chance to enjoy world class tennis here in Britain all year round.”
Cambridge United FC has received a total fine of £12,000 after admitting multiple breaches of EFL regulations.
The club were prosecuted for naming an ineligible player on a team sheet and the submission of a backdated document.
The league has also issued a written warning to a club employee who was also deemed to be in breach of EFL Regulations.
Gallagher Premiership rugby union club Leicester Tigers has extended its partnership with Yodel.
The independent parcel carrier first partnered with the Tigers in August 2020 as the official delivery partner and will continue to benefit from branding featuring on the senior men’s team coaching staff laptops on matchday.
This is the second extension for Yodel, that first renewed its partnership with the club in June 2022.
Across the three years both brands have combined to deliver numerous activations and offers for Tigers supporters.
Mark Davies, Chief Revenue Officer for Leicester Tigers, said, “We are thrilled to be continuing our partnership with Yodel ahead of the new season.
“This partnership has proven to be incredibly valuable, allowing us to deliver exceptional experiences to our fans and community and we look forward to building on our shared successes and continuing to grow together.”
Sam Holden, Chief Commercial Officer of Yodel, added, “We are delighted to announce our continued partnership with Leicester Tigers, marking the beginning of our fourth consecutive season together.”
“We take immense pride in our role of facilitating the timely delivery of merchandise to the dedicated Tigers fans, ensuring they receive nothing short of top-notch service as they gear up for matchdays. Our genuine affinity for the club adds to our anticipation as we eagerly look forward to the new campaign.”
EFL Championship club Watford has partnered with Surfshark for the 2023/24 season.
The Netherlands-based VPN services company will benefit from branding exposure at Watford’s games in the upcoming season.
Gytautas Narkus, Partnerships Manager at Surfshark, said, “I’m beyond grateful and honoured to join this partnership and get the security ball rolling. I look forward to growing together and empowering each other towards a safer digital world. Here’s to scoring all the online security goals together!”
Paul O’Brien, Commercial Director at Watford FC, added, “We are delighted to welcome Surfshark as a partner of the club. At Watford FC we are always looking to explore opportunities to work with organisations that will benefit our supporters and help grow our brand. Surfshark supports the club’s goals of online security, and we have a large correlation of brand values. I look forward to seeing this partnership evolve.”
HotelPlanner, a travel technology company and hotel booking platform, has announced new brand sponsorships for British professional tennis players Dan Evans and Arthur Fery.
Dan Evans, Professional Tennis Player, said, “I’m proud to wear the HotelPlanner logo during my matches to represent such a terrific brand that has deep sports travel expertise. This is a unique opportunity to promote the unmatched services HotelPlanner delivers across the globe to support the hospitality needs of pro athletes, teams and leagues.”
Arthur Fery, commented, “I’m grateful to HotelPlanner for this sponsorship and humbled by the honor so early in my career. Younger athletes like me wish to partner with brands that reflect their values and commitment to excellence. I found that with HotelPlanner.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
