Shorts: West Ham, Mercedes, Rangers
West Ham United women’s team has announced a new partnership with Wow Hydrate.
The deal sees Wow Hydrate become the team’s official sports hydration partner and will provide its hydration products to the players and staff.
Nathan Thompson, Chief Commercial Officer at West Ham United, said, “We are thrilled to welcome WOW Hydrate as our Official Sports Hydration Partner.”
“Hydration is a crucial aspect of our players’ preparation and partnering with WOW Hydrate ensures that our athletes have access to the best hydration solutions available.
“We look forward to a successful collaboration that benefits our team’s performance and overall well-being.”
Queenie Porter, Managing Director of Wow Hydrate, added, “We are honoured to join forces with West Ham United women’s team – a club with a rich history and a commitment to excellence.
“Our mission at WOW Hydrate is to revolutionise hydration and this partnership allows us to support elite athletes with our cutting-edge products.
“We look forward to contributing to the success of the team and fostering a relationship that promotes health, performance and innovation.”
As part of the partnership, Queenie will also take up a new role as one of the Vice Presidents of the women’s team.
James Allison has signed a long-term contract extension to remain as the Mercedes F1 Technical Director.
Allison joined the team in 2017 as Technical Director, overseeing a prolonged period of success culminating in four Drivers’ titles and five consecutive Constructors’ Championships.
Toto Wolff, Team Principal and Chief Executive Officer of Mercedes also renewed his deal keeping him at the UK-based team until 2026.
James Allison, Technical Director, said, “F1 has brought me a lot of good fortune, but none greater than answering Toto’s call to join Mercedes in 2017.”
“It is a great privilege to continue this adventure, working alongside brilliant colleagues and fighting together for championship success.”
Rangers FC has announced a new partnership with Ebury.
The deal will see the fintech company become the club’s official FX transfer partner in apartnership that runs until the end of the 2025/26 campaign.
Karim Virani, Chief Commercial Officer at Rangers, said, “Ebury are a hugely innovative and rapidly growing global financial services firm in which, we are extremely proud to partner with.
“We have incredible support from all of our fantastic partners and being able to add another successful global business such as Ebury to our portfolio is a fantastic milestone and further validation of the value Rangers Football Club can deliver to businesses around the world.
Our plans are to work alongside them as a club, but also to support the local business network in Scotland, which is extremely exciting and we’re very much looking forward to bringing this partnership to life.”
DAZN has secured the live broadcast rights to the Hexagon Cup.
The new padel tournament, with 21 matches, will be served to DAZN subscribers from 31st January in Madrid.
The tournament will be available to all DAZN subscribers other than those form the United States.
Tim Godfrey, Strategic Advisor at the Hexagon Cup, said, “As a premium OTT platform, DAZN enables Hexagon Cup to reach a wide and varied audience, which is especially important for our first event. We’re excited to get to bring the excitement of padel to sports fans across Spain and the world, and due to DAZN’s multi-level streaming strategy, they can watch wherever and however they want to.”
Tom Burrows, DAZN Executive Vice President Global Head of Rights, added, “Padel is one of the fastest growing and interesting sports around, and Hexagon Cup is an excellent and innovative competition that highlights the best of the sport. Padel is already hugely popular in Spain, so the wider distribution we can deliver in that market is great news for our Spanish subscribers. And the burgeoning international growth of padel means that the global distribution DAZN delivers makes sense for Hexagon Cup and our millions of users worldwide.”
Salford Red Devils has announced a partnership with Eccles Sixth Form College, part of Salford City College Group.
Chris Irwin, Chief Commercial Officer of Salford Red Devils, said, “This collaboration represents a significant step forward in our ongoing efforts to create a comprehensive development pathway for young talent. By joining forces with Salford City College Group, we are ensuring that our Elite Academy players receive the best possible support in their academic pursuits, complementing their athletic journey.”
Rebecca Parks, Group Principal at Salford City College Group, added, “Salford City College Group is thrilled to be part of this innovative venture with the Salford Red Devils. Education plays a crucial role in shaping the future, and by working together, we are providing a unique opportunity for these young athletes to excel academically while pursuing their rugby aspirations at Eccles Sixth Form College.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
