Shorts: Whisper, Sky Sports, Blueprint
Jemma Goba (pictured) has been appointed as the new Head of Branded and Digital at production agency Whisper.
Goba has joined from Tanami, a branded production company that she co-founded in 2013 before switching to the role of Managing Partner in 2017 when she sold the business.
Goba will lead Whisper’s branded content team, which has clients such as Manchester City, Red Bull and Barclays.
Liseli Sitali has been unveiled as the new Head of Marketing at Sky Sports.
The former CSM Live and DAZN executive is also a Board Member of the Professional Body of Sports Leadership, an organisation for current and aspiring executives in the industry.
“I am so excited to play my part in continuing to build on the legacy of one of sports media’s true icons,” Sitali stated on LinkedIN.
The Blueprint Sports & Entertainment agency has hired George Cullen as its new Director of Marketing.
Cullen has moved to Blueprint from public relations agency Hill+Knowlton, where he worked with the likes of adidas, Activision and P&G.
He will lead Blueprint’s marketing for both brand and talent clients.
