Shorts: Williams Racing, Dazn, Andrew Strauss
British Formula 1 team Williams Racing has announced a new partnership with Jumeirah Hotels & Resorts.
The agreement will see Williams Racing offer Jumeirah’s guests and partners ‘unique moments and curated events at Grand Prix locations around the world.’
Jumeirah Hotels & Resorts – well-known for its flagship hotel, Burj Al Arab Jumeirah – has most recently opened Jumeirah Gulf of Bahrain Resort & Spa, situated nearby the Formula 1 circuit in Bahrain, the venue of the new season’s opening race on Sunday 5th March.
Jumeirah Hotels & Resorts branding will also feature on the Williams Racing race car.
James Bower, Williams Racing Commercial Director, said, “We’re delighted to partner with Jumeirah Hotels & Resorts. Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on.
“Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.”
DAZN has secured a new broadcast partnership with Oktagon MMA which covers a host of major international territories.
Under terms of the agreement, the European MMA promotion will now be available on the DAZN streaming platform, however, Czech Republic, Slovakia and DACH territories are excluded from the deal.
DAZN will air Oktagon MMA for the first time with the landmark Oktagon 40 event on 4th March – the launch of the €1m Tipsport Gamechanger welterweight tournament.
Oktagon MMA promoters, Ondřej Novotný and Pavol Neruda, commented, “Our mission is to show people the beauty of MMA and combat sports through compelling stories and a world-class show. Now with DAZN, our live events, reality shows, documentaries, and TV series will be easily accessible to millions of viewers. Millions of fans around the globe will join the Oktagon Family fanbase.
“The timing could not be better. We are launching the biggest MMA project in European history, the Champions League of MMA – TIPSPORT GAMECHANGER. 16 of the best European fighters will fight in 5 tournaments for prize money of 1.000.000€, and DAZN viewers can join us on this spectacular journey.”
London-based investment, advisory and marketing group TTB Sport has appointed former England cricket captain Sir Andrew Strauss as Executive Chairman.
TTB Sport Partner, Holly Millward, said, “Andrew is a world class addition to our leadership team, bringing a wealth of experience from both cricket and the boardroom to TTB Sport and our clients. His breadth of knowledge, across all facets of sport, make his insights highly valued and particularly relevant as sport’s role in society becomes more important.”
Strauss commented, “I am delighted to be joining TTB Sport Capital at such a promising and important time for the company. Sport is being reshaped in ways we could never have imagined, and we are excited to be at the fulcrum of this change, investing in and advising businesses, technologies and founders that will shape its future. I look forward to working with Holly and Nick in building a world class company, dedicated to my great passion – sport.”
Italian sportswear brand KOO Eyewear has partnered with Keep Communications to serve as the brand’s public relations agency for the UK.
Established in 2017, KOO Eyewear is a brand specialising in designing and manufacturing high-performance sunglasses and goggles.
With the help of Keep Communications in the UK and Outside PR, a specialist outdoor PR agency in the US, KOO Eyewear aims to ‘strengthen its UK and North American network and brand awareness.’
Matt Williams, Director of Keep Communications, commented, “We’re delighted to be connecting with the amazing teams at KOO and OutsidePR. It’s clear to see we all have a collective passion for anything adventure related and so we look forward to doing our bit to take the incredibly innovative products to the UK audience.”
English Football League (EFL) One football club Lincoln City FC has signed an agreement with performance data and analytical services company StatsBomb.
The team will benefit from StasBomb’s data when preparing and reviewing games, with over 3,400 events recorded per match across over 100 competitions around the world. StatsBomb Data includes unique metrics such as pressure data, pass footedness, and defender and goalkeeper locations for every shot that contribute to the StatsBomb expected goals (xG) model.
Additionally, the agreement sees Lincoln City gain access to analytics and scouting platform StatsBomb IQ.
Jez George, Director of Football, Lincoln City, commented, “In an increasingly competitive market, we believe that data and our ability to manipulate that data to fit our recruitment model, is crucial in trying to find an edge against our competitors.
This level of data will also help us to review our performances and assess our future opponents in a much more comprehensive way, as well as evaluating performance trends across League One. We are delighted to be working with StatsBomb, the industry leader in providing this performance data and analytics.”
