Shorts: Wolves, Bournemouth, Ear To The Ground

14 Feb 2024 | Tom Love
Share on

Wolverhampton Wanderers has extended its agreement with the University of Wolverhampton for the tenth successive year.


The partnership, which first launched in 2014, will see the university proudly continue its role as the training kit sponsor for Wolves Women.

Professor Ebrahim Adia, vice-chancellor at the University of Wolverhampton, said, “The enduring partnership between the University and Wolves epitomises the strength of collaboration between two significant institutions anchoring the city of Wolverhampton.

“Together, we champion community vibrancy, economic prosperity, and global outreach. Our students thrive through invaluable placements and hands-on experience, while our strategic alignment fosters a highly skilled workforce attracting investment.

“As we celebrate a decade of partnership, we look forward to even greater synergy, leveraging our collective expertise to make a profound impact locally and further afield.”


Premier League football club AFC Bournemouth has extended its partnership with venue access management supplier TEAMcard.

The relationship between the two organisations began in 2017 and the renewed agreement will the club continue to use TEAMcard’s access control solution for all public events taking place at the club’s 11,379-capacity Vitality Stadium.

 Rob Byrne, CEO at TEAMcard said, “Our partnership with AFC Bournemouth is one that we are incredibly proud of, and we are really pleased to be extending that relationship with this new agreement. We can’t thank the club and the team at Bournemouth enough for continuing to trust our solution with getting their fans into the stadium quickly and safely, and we are excited to continue developing our technology with their unique insight and ideas.”


Kieran Holmes-Darby, the co-founder of British esports organisation EXCEL ESPORTS, has been announced the new Business Director (Esports & Gaming) for global creative agency Ear to the Ground.

Holmes-Darby founded EXCEL ESPORTS alongside his brother, Joel Holmes-Darby, in 2014 and most recently served as the Gaming Director of Formula E.

Regarding his new appointment, Holmes-Darby said, “Everyone who knows me knows I have a real passion for gaming and I am very excited about helping companies make entries into the space in ways that truly add value to the community.”


The Rugby Players Association (RPA) has announced Premier Relocations as its official relocations partner in a new multi-year deal.

According to a statement, the partnership will see the relocation and removals company provide its services ‘to support any RPA members who are at a time of transition’.

Andrew Wells, CEO and Founder of Premier Relocation, said, “We offer more than just relocation services. While we’re not a concierge company, we’ve received requests ranging from plumbing and interior design to building swimming pools and landscaping gardens. We’re always willing to go the extra mile for our clients.

Having relocated hundreds of premier athletes over the years, the trust we receive from them and their clubs is unparalleled. Partnering with the RPA fills me with immense pride. Working with the players is a privilege, and we genuinely care about the success of each relocation, solidifying our reputation is an added bonus.

Privacy, security, trust, and reliability are qualities our clients value most about us. Now, we’re excited to extend these qualities to the RPA as well.”

Obstacle course organiser Tough Mudder has announced a new partnership with fitness nutrition brand foodspring.

The three-year deal sees foodspring become the official nutrition partner of Tough Mudder in the UK, Germany and France.

Christian Bubenheim, foodspring CEO, said, “foodspring is delighted to be coming onboard as the Official Nutrition partner for Tough Mudder across UK, Germany & France, bringing together the cleanliness of foodspring with the muddiest event series was the perfect pairing!  We look forwards to meeting the Tough Mudder community & providing them with our highest quality and great tasting nutrition products throughout the event series.”


Stay up to date with the world of sport business by subscribing to the Sport Industry Daily.

Sign up for

Get daily updates!