Shorts: Wolves, Leicester Tigers, AretÉ

Premier League football club Wolverhampton Wanderers and its foundation have extended their deal with waste management organisation Reconomy.

The two organisations have worked together for over 25 years, and their relationship was strengthened in the 2022/23 Premier League season when Reconomy became Wolves’ sustainability partner.

Reconomy also became the back-of-shirt sponsor of the Women’s Wolves team.

The new agreement will run until the end of the 2023/24 season and also see Reconomy become a Pack Patron of Wolves Foundation by making an annual financial commitment to the charity.

Paul Cox, Founder at Reconomy, said, “Throughout our relationship with Wolves, its commitment to creating a more sustainable football club and matchday experience for their loyal fans has been impressive.

“We are delighted to deepen our commercial relationship with an organisation that shares our values and recognises the importance of increasing circularity to preserve our finite resource.

“We will follow their progress on and off the pitch closely and wish the men and women’s teams all the best for the remainder of the Premier League and FA WPL Premier Division seasons respectively.”

Gallagher Premiership rugby union club Leicester Tigers has extended its partnership with cider brand Stowford Press.

Stowford Press originally partnered with Tigers during the 2018/19 season, with the partnership now well into its sixth consecutive season.

The latest renewal will see Tigers’ ‘Final Whistle’ bar rebranded.

Brand Manager at Stowford Press, Holly Chadwick, said, “We’re delighted to continue to be partnering with Leicester Tiger and providing fans the chance to enjoy a Stowford Press. The rebrand of the Final Whistle bar gives fans the perfect excuse to head down for a pint of their favourite cider!”

Leicester Tigers, Chief Revenue Officer, Mark Davies, added, “At Mattioli Woods Welford Road, we aim to create the best matchday experience for fans and visitors so to continue having Stowford Press as our matchday cider is something we’re immensely proud of”.

London-based sports management and marketing agency Aretḗ has announced the appointment of Stephen Moon as Executive Chairman.

Moon’s career has seen him work at BP, Quaker, and Lucozade before acquiring Science in Sport (SIS), the now globally recognised endurance sports company supplies bespoke nutrition to over 350 sports teams.

Stephen Moon, Executive Chairman of Aretḗ, said, “I am delighted to join Aretḗ at this important stage of its development. I have long admired Simon and his team for their high-quality, no-nonsense approach to talent management and brand building across an array of elite sports. I believe the Aretḗ range of services in talent management, brand development, content production, and sponsorship sales set it apart. Simon has ambitious plans for rapid international expansion, and I am excited to join the team to support Aretḗ in the coming years.”

Tim Godfrey has joined the APP World Tour.

Godfrey joins the APP Team as a Non-Executive Director to support the APP World Tour’s development and commercial growth. Tim comes with a wealth of experience, including Formula E, SailGP and the Professional Triathletes Organization (PTO).

Sinecure.ai, a SaaS software company working in talent discovery through AI, has acquired the UK global executive search firm Grace Blue Partnership.

Grace Blue’s expertise spans the disciplines of consumer brands and agencies, as well as sports, media and entertainment with offices in New York, London and Singapore.

Joel Wright, Chief Executive Officer and Co-Founder of Sinecure.ai, said, “The most effective hiring outcomes in the future will involve a balance of advanced technology with human understanding and ingenuity.

“As the global market for talent continues to evolve, Sinecure.ai is meeting the increased demands of our customers with solutions that promise precision, speed and predictability. Our acquisition of Grace Blue Partnership leverages the strengths of both companies, and fortifies the ways organizations will find, engage and retain talent, with lasting effects.”

The newly combined entity creates a global roster of clients across the media, sports, entertainment, brand and marketing services industries and includes such industry leaders as the Interpublic Group, Havas, Wasserman Media Group, All England Lawn Tennis Club (Wimbledon), Publicis Groupe, Sony PlayStation, Endeavour Group, Lego and Amazon among them.

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