Shorts: Wolves, Mansfield Town, E1
Wolverhampton Wanderers has announced the extension of its partnership with Purcell Branding as the official print partner of the club.
The renewed one-year partnership also sees Purcell Branding become a Wolves Foundation Pack Patro and help to fund the club charity’s work across the city.
Dave Purcell, Owner of Purcell Branding, said, “As a born and bred proud Wulfrunian, it means the world to me to work so closely with my boyhood club and to now be in the position to be able to support the foundation with all the great work they do for the local community that I’m proud to be part of.”
Russell Jones, General Manager for Marketing and Commercial Growth, added, “We’re delighted to extend our partnership with Purcell Branding. We have been impressed by the quality of work and the dedication of Dave and his team across numerous projects spanning multiple areas of the club.”
EFL League Two football club Mansfield Town has confirmed that Savanna Rags, a local textile recycling company, has become the sponsor of the Stags’ training kit until the end of the 2024/25 season.
Michael Bradley, Commercial Manager of Mansfield Town, said, “Discussions had been ongoing with Savanna Rags throughout the summer of 2022 and it was pleasing to secure them as the club’s training kit sponsor on a two-year agreement.
“Committing to two years shows the faith the team at Savanna Rags have in the club, and they are seeing the progress which we are making on and off the pitch.”
E1 has appointed Aurora as its broadcast production partner for its inaugural World Championship.
The UIM E1 World Championship is the first all-electric race boat series and will get underway in Jeddah in early 2024.
London-based media and broadcast production agency Aurora will provide the live racing action, highlights programming and a variety of behind-the-scenes content.
The UIM E1 World Championship has the backing of some of the biggest names in the sporting and entertainment world, with team owners including Tom Brady, Rafael Nadal, Didier Drogba, Steve Aoki, Sergio Perez, and Virat Kohli.
Lawrence Duffy, Managing Director of Aurora, said, “This is a brilliant, global project. The show features cutting-edge foiling race boats, mixed gender pilots from different extreme sports backgrounds, going head-to-head in a quick, dynamic format. As you might expect, the creative armoury includes data feeds, AR and VR, drones, agile and on-board cameras to create the E1 signature. Gaming and short form continue to influence our approach.”
Rodi Basso, Chief Executive Officer of the UIM E1 World Championship, added, “We are proud to be partnering with Aurora. I have full confidence they will bring our ground-breaking race boats, beautiful event locations, and talented pilots to life through a high-quality visual sporting experience which will provide fans with the best possible view to the action.
“In addition to world-class sporting action, we aim to take viewers on a journey that inspires us to more closely consider the effect of our actions on our lakes, waterways, coastlines and oceans, and our broadcast content will play a critical role in achieving this goal.”
Parkrun, a health and well-being charity, has announced the appointment of Run Communications as it aims to ‘double the number of weekly participants over the next five years.’
As per the brief, Run Communications will be focusing on reaching those ‘who are currently underrepresented in traditional physical activity spaces’ ahead of parkrun’s 20th anniversary next year.
The Brighton and Hove based communications agency will deliver a strategic media relations campaign and thought leadership communications aimed at helping the charity meet its strategic objectives and deliver on its mission to ‘transform health and happiness by empowering people to come together to be active, social and outdoors’.
Russ Jeffreys, Chief Executive Officer of parkrun, said, “We’ve been on an amazing journey and built an incredible community over the last 19 years but it’s clear that access to free, regular, outdoor, social, community-focussed physical activity has never been more important. Run Communications bring extensive knowledge and experience across the media landscape, and we believe that working with an agency of Run’s calibre will be crucial as we grow, become more sustainable and look to communicate our vision to both our existing community and a wide range of new important audiences.”
EFL League One football club Leyton Orient has partnered with independent recruitment specialist Pertemps in a deal brokered by Sporting Group International (SGI).
Ravi Patel, Chief Commercial Officer for Leyton Orient, said, “It’s a real privilege to welcome Pertemps Recruitment on board and we are looking forward to them being a part of our journey.”
Tim Jones, Head of Sponsorship at Pertemps, added, “I am very delighted to announce this deal and for Pertemps to a part of an iconic football club such as Leyton Orient.
Hopefully, the team can build upon their recent successes, and we can enjoy another successful season together.”
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