Shorts: Wolves, Wsl, Sportradar
Premier League football club Wolverhampton Wanderers has announced betting firm 12Bet as the club’s new sleeve partner for the 2022/23 season.
12Bet’s partnership with Wolves comes shortly after news that the club had ended its association with fellow betting firm ManBetX. It was announced on Tuesday (7th June) that AstroPay will be taking over as the club’s principal partner and their branding features on the new home kit.
A club statement read, “12Bet are one of the most recognisable and trusted sports betting brands, with a particular reputation as in-play football betting specialists, and now join in partnership with the club.”
The Football Association (FA) has confirmed the launch of a new visual identity and name change for the Barclays Women’s Super League and Barclays Women’s Championship ahead of the 2022/23 season.
The rebrand will also see the naming convention altered for the two competitions, with ‘The FA’ dropped from the title of both the Women’s Super League and Women’s Championship. This represents the long-term strategy for the leagues to be under new ownership in the future, with this process ongoing.
The 2021/22 campaign saw unprecedented interest in the women’s professional game, with Sky Sports and the BBC driving visibility in the first season of the new broadcast deal announced last year, while commercial interest continues to grow – highlighted by Barclays renewing their sponsorship of the Women’s Super League and becoming the new title partner of the Women’s Championship from next season.
Sports data company Sportradar is providing French operator FDJ’s online sports betting activity ParionsSport en ligne with an artificial intelligence driven, near-live premium sports video content offering to create deeper engagement with the sports betting service’s customer base of sports fans.
FDJ is the first French operator to leverage Sportradar’s Live Channel Promotion service, which deploys the latest machine learning and automation technologies in partnership with Sportradar’s technology partner WSC Sports, to provide ParionsSport en ligne customers with thirty second near-live video clips of key moments from sports matches.
Customers must subscribe to receive the short-form video content, which is delivered directly to their mobile devices via a push notification. The content which includes Sportradar’s portfolio of media rights, is segmented according to customer betting preferences and includes a call-to-action to a specific betting market on the ParionsSport en ligne app, creating a personalised experience for the end user.
Singer and songwriter Ed Sheeran has signed a renewed sponsorship deal with League One’s Ipswich Town Football Club. The singer’s logo, advertising his current worldwide tour, first appeared on the shirts for the men’s and women’s teams last season and this will now continue into the start of the 2022/23 season. The club are expected to unveil the new shirts, with a change of manufacturer, later this month.
Mark Ashton, CEO of Ipswich Town, said, “We are grateful for his continued support, and we look forward to welcoming him to Portman Road again soon.”
