Shorts: Women In Sport, Formula E, Amazon
Women in Sport has launched its national campaign, #TimeTogether, that aims to empower daughters and mums to reconnect and discover new ways to get active together.
#TimeTogether is the result of Women in Sport’s teenage girls research, which found that 60% of teenage girls are not meeting the physical activity guidelines of 30 minutes activity per day and 55% of girls have lost confidence in their sporting ability since lockdowns started.
The campaign has been supported by TV presenter and journalist, Kaye Adams, as well as organisations from across the sporting sector, such as British Cycling, England Golf, England Netball, and England Rugby.
The ABB FIA Formula E World Championship has continued to grow its live television audience globally through Season 7 to record-breaking levels, recovering strongly from the pandemic-hit previous season.
The ABB FIA Formula E World Championship increased its cumulative audience to 316m – a 32% year-on-year growth – which also lifted Season 7’s live audience above pre-pandemic levels underscoring the organic growth in fan interest in electric open wheel racing.
UK live audiences grew 156% on Season 6, driven by two London races airing live on Channel 4, two on BBC2 which delivered the highest-ever Formula E audience in the UK; plus, four races on Discovery’s FTA channel, Quest.
Amazon is making its move into personal fitness, launching a workout class platform and nutrition planning service tied to its Halo wearables.
The new services were announced, along with a diverse line-up of new products, including the Halo View, which will both sit alongside he original Halo.
The Halo View is a device tracks biometrics and analytics including heart rate, movement, blood oxygen levels, and sleep quality. Also included on the device is Halo Nutrition, a detailed and immersive way to work towards a healthy diet with seven curated menus including keto, vegan, Mediterranean and more.
PUMA and COPA90 have announced the launch of a monthly editorial content series and documentary that will follow the journey of Sara Björk Gunnarsdóttir, Captain of Iceland’s national team, as she has a baby and endeavours to return to football.
Sara will be documenting her training schedule, and offer a glimpse into her life as a mother as she balances family life with her professional career, offering unprecedented, never-before-seen access into the life of a professional female athlete as she faces the challenge of returning to elite level sport after giving birth.
Produced by COPA90, the monthly content will begin in October and culminate in July 2022.
London Marathon Events has announced iFIT as the official Connected Treadmill and Digital Fitness Content Subscription partner to the London Marathon.
iFIT captured video, sound, and the excitement of the experience from a particpant’s point of view at the 2021 London Marathon. Later this autumn, iFIT will offer its members an on-demand, multi-part workout series with the option to run the London Marathon in individual workout segments or as an entire 26.2-mile course.
iFIT has also signed similar agreements with the Boston, Chicago, and New York City marathons.
The Professional Footballers’ Association (PFA) has announced a new two-year partnership with Vertu Motors, who will sponsor the PFA Vertu Fans Player of the Month Award across the next two seasons.
A specially selected panel of former players will decide the six nominations each, from the Premier League, the EFL Championship, League One and League Two as well as the The Barclays FA WSL. Fans will then vote to decide who is named the PFA Vertu Fans Player of the Month across every league.
Fans will be able to vote for the first five PFA Vertu Motors Fans Player of the Month awards for September on Tuesday 5 October.
