Shorts: Wrexham Afc, Champions League, Hull City
Welsh National League football club Wrexham AFC will see its FA Cup fourth qualifying round fixture broadcast on ESPN2 in the United States on Saturday 15th October.
The club, which is jointly owned by Hollywood actors Ryan Reynolds and Rob McElhenney, has recently been the subject of a successful Disney+ docuseries – Welcome To Wrexham. The success of the fly-on-the-wall documentary has significantly increased interest in the Welsh side from the US.
The match against Blyth Spartans will also air on ESPN’s streaming service ESPN+.
The game, taking place at Blyth Spartans’ Croft Park, has been moved back by two hours to a 1pm GMT/ 8am ET kick-off to accommodate American viewers.
FedEx Express Europe and UEFA Foundation for Children are extending their seven-year partnership, which celebrates NGOs working to improve the lives of young people in the host countries of the UEFA Champions League Finals.
The programme, titled Championing an Inclusive Future through Football, runs alongside FedEx sponsorship of the European football’s top-tier competition, the UEFA Champions League, and provides funding to non-profit organisations using football as a tool to increase inclusivity in communities in Paris, Istanbul, and London.
Charitable funding to the value of €300,000 (£270,000) has been awarded via CAF America on FedEx behalf, to sponsor the programme. The Foundation has allocated the donation in equal proportion to three chosen non-profits in its network, to strengthen and broaden the impact of three very different programs designed in response to local needs.
The charities include Sport dans la Ville, that promotes gender equality in French football, Bonyan Organization, that supports displaced children in Turkey, and Kick It Out, a London-based diversity and inclusion charity.
English Football League (EFL) Championship football club Hull City has announced a new partnership with e-wallet providers Jeton, that sees it become the club’s official e-wallet partner.
As part of the deal, Jeton will have its branding displayed on the big screen, LED boards, concourse TVs around the club’s 25,000-capacity MKM Stadium, as well as on the club website and in the official matchday programme.
Jeton, that is extending its presence in British football by building on an existing partnership with Premier League side West Ham, will also sponsor Mali international Adama Traore for the 2022/23 Sky Bet Championship season.
Phil Dayes, Commercial Sales Manager at Hull City, said, “We are really happy to be teaming up with such a forward-thinking company and have Jeton on board as one of our highly valued club partners.”
London-based agency M&C Saatchi Sport & Entertainment has formed a strategic partnership with digital talent and entertainment PR agency VAMP, the UK’s first agency to focus solely on the representation of black digital talent and black audiences.
VAMP will join M&C Saatchi Sport & Entertainment’s ‘Inclusion Alliance’, a series of strategic partnerships which will help the agency thinking and execution around its inclusion work. Other partners include other partners including culture change experts Utopia, social purpose music platform Limitless and the Trans Creative Collective.
For their first joint project, VAMP & M&C Saatchi Sport & Entertainment, has announced a pledge titled ‘Beyond Black History Month’, an actionable commitment to helping brands promote Black history and culture in meaningful ways throughout the year.
