Shorts: Yellow Panther, Lancashire Cricket, Manchester United

Yellow Panther, a leading digital agency specialising in web, software and mobile app development, has announced a three-year extension of its partnership with Premier Padel.

The extension, which begun in May 2025, will see Yellow Panther continue to ‘evolve and enhance the digital ecosystem for the world leading professional padel tour.’

The new collaboration will focus on improving the user experience for fans, players, and the broader padel community through enhancements, new features and technology stack to the existing website, fan app, and player portal.

Yellow Panther first began working with Premier Padel in 2023, delivering a fully integrated website, mobile app, player portal app and CMS.

Stuart Cope, Chief Operating Officer, Yellow Panther, said,“This is a proud day, the journey with the talented Premier Padel team has been one of the most enjoyable projects I’ve worked on in my career. The growth of the sport and the forward-thinking nature of the Premier Padel team means we’re excited to build out an innovative technology stack, future proofing the organisation for its continued rapid growth”.

Lancashire Cricket has partnered with CleanEvent Services, which has been confirmed as the official cleaning supplier partner for the next three years.

The agreement has covered cleaning operations across Emirates Old Trafford, including the stadium’s domestic and international cricket facilities, conference and events spaces, and the Hilton Garden Inn hotel located on site.

CleanEvent Services has provided cleaning services to major sports venues globally for over 25 years.

The partnership has reflected Lancashire Cricket’s focus on maintaining operational standards across all aspects of the matchday and visitor experience.

As part of the agreement, CleanEvent Services has received branding across the concourse areas at Emirates Old Trafford, access to digital inventory, and match sponsorship rights for one of the four Vitality Blast double-headers scheduled during the 2025 season.

Emirates Old Trafford is set to host fixtures across multiple formats this summer, including England men’s white-ball internationals and the return of The Hundred.

Daniel Gidney, Lancashire Cricket Chief Executive, said, “Emirates Old Trafford is renowned for hosting unforgettable moments, and it is vital that every aspect of the guest experience, from cleanliness to customer service, meets the very highest standards.

“CleanEvent’s proven track record with world-class venues made them a natural fit for us, and we look forward to working closely together in the coming years.”

Manchester United set to wear (RED)-branded shirts during its women’s match against Arsenal and its men’s match against West Ham.

Manchester United will wear specially branded (RED) shirts in two fixtures over the weekend of May 10th-11th replacing its regular front-of-shirt sponsor Snapdragon through a nomination made by Qualcomm Technologies Inc.

The matches included Manchester United Women’s home fixture against Arsenal and the men’s Premier League fixture against West Ham United.

The match-worn shirts have been made available via auction on MatchWornShirt.com, with net proceeds directed towards (RED)’s global health initiatives. The charity has partnered with global brands to support programmes that combat health inequality in vulnerable communities and has generated more than $785m for the Global Fund, impacting over 320 million people to date.

The collaboration with Manchester United has formed part of a wider initiative between (RED), Qualcomm Technologies, and MatchWornShirt to use high-profile partnerships and moments in sport to raise awareness and funding for international health causes.

Tijmen Zonderwijk, co-founder, of MatchWornShirt, said, “Football has an unparalleled ability to bring people together, and we’re proud of the fact that through this special charity auction, we’re turning passion into purpose.”

Crew Clothing has launched its fifth collaborative collection with Henley Royal Regatta, ahead of the 2025 edition of the rowing event in the UK.

The collaboration continues ahead of this summer’s Henley Royal Regatta, which will take place in Henley-on-Thames from 1st–6th July.

As in previous years, the collaboration has featured embroidered pieces carrying both the Henley Royal Regatta crest and Crew Clothing’s crossed oar logo, with the capsule collection forming part of the brand’s summer offer tied to key UK social and sporting events.

Richard Phelps, Chair of the Committee of Henley Royal Regatta said, “Both Henley and Crew Clothing are united by shared values, deeply rooted in British heritage, combining elegance with timeless style.

“Crew Clothing has once again captured the unmistakable spirit of Henley in this year’s collection and we’re proud to see that essence reflected in every piece.”

Ed Smith has been named as the next President of MCC and will serve a 12-month term as President, taking up the post on 1st October 2025.

His appointment was announced today by the current President, Lord King of Lothbury, at the Club’s Annual General Meeting held at Lord’s.

Smith played for Kent, Middlesex and England in a career which spanned 13 seasons, scoring nearly 13,000 first-class runs, including 34 centuries. He also played for Cambridge University, graduating with a double first in History.

After retiring from the game in 2008, he embarked on a career in the media, authoring five books and writing for The Times and, most latterly, the New Statesman. He has also worked as a presenter on both radio and television, including as part of the BBC Test Match Special team.

In 2018, he became Chief Selector for the England men’s team. During his three-year tenure, England won the ICC Men’s Cricket World Cup for the first time and enjoyed a period of success across all formats.

Ed Smith, said, “It is a huge honour to succeed Lord King as President of MCC. Lord’s has been a special part of my life – as a cricket fan, a player and then as a selector. I am deeply committed to serving the Club – and the whole game – to the best of my ability.”

TOCA Social has teamed up with Leah Williamson to launch a limited-edition ice cream sundae called The Captain’s Choice.

The initiative includes a £1 donation from each sundae sold to We Are Laces, a UK-based grassroots women’s football community selected and supported by Williamson.

The collaboration forms part of TOCA Social’s wider summer activity aligned with the UEFA Women’s EURO 2025, where England are among the favourites after reaching the final of the last two major tournaments.

TOCA Social has committed to screening every England match at its venues, aiming to provide dedicated fan zones for both long-time and new supporters.

TOCA Social has continued to position itself as a social football experience hub in the UK and is using the summer tournament to reinforce its support for the women’s game through both product and community-focused partnerships.

England captain Leah Williamson, said, “I am delighted with the progress TOCA has seen in female participation since its launch and I am so proud to continue to be part of a company that I feel truly values the game’s growth.

“I hope that those who come down and visit during the summer can purchase and donate to such a great cause whilst of course, enjoying the sundae as much as I do…”

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