Shrewsbury Town To Play At ‘croud Meadow’

English Football League (EFL) League One club Shrewsbury Town has partnered with digital marketing agency Croud.

As part of the agreement, the Shrewsbury-founded business will renames the League One club’s home stadium as part of a two-year agreement.

The Salop’s Stadium, commonly known as the New Meadow, will now be renamed Croud Meadow.

Croud will also benefit from significant sponsorship on the interior and exterior of the stadium.

Croud Meadow is one of the newest stadiums in the EFL having opened in 2007.

Alongside stadium naming rights, the deal sees Croud become a supporter of the Shrewsbury Town Football Club (STFC) Foundation, which ‘aims to create opportunities for people to lead a healthy and active lifestyle through inclusive programmes like football and education courses, as well as health and wellbeing sessions.’

Jon Ditchburn, Executive Operations Director at Croud, said, “This couldn’t be a prouder moment for us at Croud.

“As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers onto a global stage.

“Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group, but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”

Roland Wycherley MBE, Chairman of Shrewsbury Town Football Club, added, “It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future.

“In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud — a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry.

“We look forward to a mutually beneficial partnership that will last for many years to come – and of course welcoming everyone to The Croud Meadow for the 2023/24 season.”