FotMob has partnered with the Sidemen Charity Match for a third year.
FotMob will provide live stats, player ratings, and an in-app ‘Player of the Match’ vote for the 2025 edition at Wembley Stadium on 8th March.
All 90,000 tickets sold out in under three hours.
The match between Sidemen FC and YouTube Allstars will raise funds for Bright Side and BBC Children in Need.
The 2023 edition raised £2.4m for Teenage Cancer Trust and CALM and was watched by 17 million people online.
FotMob first collaborated with the Sidemen Charity Match in 2022, introducing live player ratings and in-game statistics to creator-led sporting events.
Opta, a leading sports data provider, will power the match data. This year, FotMob will introduce an exclusive in-app vote allowing users to select the Player of the Match.
Matias Høibraaten, Head of Growth, FotMob, “The Sidemen Charity Match has grown into one of the biggest creator-led sporting events in the world, and we’re thrilled to be part of its evolution.
“By bringing professional-level coverage to the match, we’re enhancing the experience for both players and fans, giving them a new way to engage with the game. The first thing all creators do when getting off the pitch, from both Sidemen FC and YouTube Allstars, is check their FotMob player rating for bragging rights!”
Tottenham Hotspur Foundation and Schneider Electric have launched a new sustainability programme for primary school students.
The STEM education initiative, set to begin in summer 2025, will equip local students with essential skills for the green energy transition.
The programme will culminate in a ‘Finals Day’ at F1 DRIVE London.
The 9-week programme will focus on developing essential STEM skills such as Robotics & Machine Control, Energy Efficiency and eMobility.
Schneider Electric employees will support the programme through Challenge Days and workshops, fostering teamwork, problem-solving and critical thinking.
The ‘Finals Day’ event at F1 DRIVE London, the world’s first in-stadium electric karting facility, will allow students to apply their newly acquired skills. F1 DRIVE London aims to increase diversity in motorsport, offering apprenticeships and career opportunities to young people.
Schneider Electric supports Tottenham Hotspur’s net-zero journey by powering Tottenham Hotspur Stadium with 100 per cent renewable energy.
Tottenham Hotspur is recognised as the Premier League’s greenest club for five years running.
Kelly Becke, President of Schneider Electric UK & Ireland, said, “We need to inspire talent from an early age if we are truly going to harness the potential of the energy transition.
“Our work with Tottenham Hotspur highlights the huge opportunities these skills have on creating positive and impactful environmental change, and we are excited to expand our partnership to educate and empower the local community on this.”
London Mavericks Netball have announced a four year deal with Shawbrook as its lead partner.
This partnership represents a significant development for London Mavericks as they gear up for the new season.
Shawbrook’s backing is expected to provide crucial support to the team, enhancing training facilities, player development, and overall operational capabilities.
The series will provide unique insights into London Mavericks’ training and match data analytics, sharing expertise from the Mavericks’ performance team to help aspiring players refine their skills. Fans will also get access to mic’d-up moments with first-team players, offering a behind-the-scenes look at training sessions.
Kieran Crombie, CEO London Mavericks said, “We are thrilled to welcome Shawbrook Bank as the Lead Partner of the London Mavericks.
“Their commitment to long-term investment in women’s sport and passion for driving real change at both the grassroots and professional levels make them the perfect partner.“
West Ham United and Lyca Mobile have launched a new content series ‘Hotspots’, which will see West Ham players taken into the heart of London’s diverse cultures blending a twist of football, food, and community.
The series showcases various players from the Hammers men’s and women’s teams exploring ‘hidden culinary gems across the capital.’
The first episode of the series is available to view on West Ham United’s social channels, with further episodes to follow in the coming months, featuring more players and hidden culinary hotspots.
Frank Wiemann, Group CMO Lyca Group, said, “At Lyca Mobile, we are proud to continue our long-standing partnership with West Ham United through the launch of ‘Hotspots.’ This series is a celebration of connections, community and values that are at the heart of both our brand and the club. By showcasing the diverse culinary gems of London, we’re highlighting the local businesses that make our community unique, while giving West Ham United fans an exciting new way to engage with the players and the rich diversity surrounding us.”
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