Silverstone picks up Heineken as partner

Heineken UK has been named the exclusive provider of beer and cider at Silverstone, securing the role of official beer and cider partner at the iconic UK venue.

The deal will see Heineken UK provide Silverstone with beer and cider across the venue, making its portfolio the sole offering at upgraded bars and hospitality areas throughout the circuit.

Beverages will include Heineken®, Heineken 0.0%, Cruzcampo, Inch’s Cider, and Old Mout Cider and will be made available to attendees year-round.

The agreement has supported Silverstone’s broader commercial strategy, which has increasingly focused on ‘enhancing the fan experience through investment in venue infrastructure and premium service partnerships.’

Silverstone has continued to position itself as a leading motorsport venue globally, hosting the Formula 1 British Grand Prix and MotoGP. The venue has also committed to ambitious sustainability targets through its ‘Shift to Zero’ initiative, launched in 2022, which aims for net-zero carbon by 2030. HEINEKEN UK has aligned with this strategy through its own sustainability programme, ‘Brew a Better World’.

Nick Read, Chief Commercial Officer at Silverstone, commented, “We’re really excited to have Heineken UK on board as our official beer and cider partner. It’s a great fit, and it means our fans can enjoy more choice of top-quality drinks while taking in the action. Whether sitting trackside or relaxing with friends in one of the upgraded bar facilities, this partnership will shift the fan experience up a gear and make it even better.”

Richard Campbell, Trading Director at HEINEKEN UK, added, “Silverstone is a world-class venue that shares our dedication to quality, premium experiences, and delivering unforgettable, fan-first moments. We’re proud to bring our portfolio to such an iconic stage and we’re excited to elevate the fan experience even further through this partnership. Whether it’s enjoying a crisp Heineken 0.0% or unwinding with a cider trackside, our goal is simple: to create unforgettable experiences at every turn.”

The partnership has marked a significant step in the integration of sustainability-led commercial agreements within UK motorsport.