Simplyhealth Appoints New Marketing Director

Simplyhealth has announced the appointment of Chrissy Fice as its new Marketing Director.

The health plan and dental plan provider says she started in the role on 2nd March 2020.

Fice joins Simplyhealth from Vitality Health, where she had a dual role of Marketing director for the company as well as Brand Director for Vitality Group. In that role, she led the launch of the Vitality brand as well as overseeing a growth in brand awareness and customer revenue gained through sponsorship and advertising strategies.

In her new role, Fice will focus on defining and delivering the marketing and brand strategy for the Simplyhealth as well as driving sales growth and customer value.

“I am thrilled to be joining Simplyhealth, a company with such a long history in the healthcare market,” said Fice. 

“I passionately believe in Simplyhealth’s purpose of improving access to healthcare and making it easy for the many, for the long term. I’m looking forward to driving Simplyhealth’s marketing agenda, to deliver ever more value for both new and existing customers.”

Mark Hamson, Chief Commercial Officer Simplyhealth, said: “I am excited to welcome someone of Chrissy’s calibre to Simplyhealth. She is a strong marketer with a huge amount of experience delivering digital marketing propositions. In this strategically vital role she will be responsible for delivering an effective, integrated marketing strategy to help more people across the UK have easier access to healthcare.”