Singha Signs Premiership Rugby 7’s Deal
Singha Beer has joined Premiership Rugby as an official partner in a deal that will see the Thai lager become the new title sponsor of the Singha Premiership Rugby 7’s Series.
The Singha Premiership Rugby 7’s Series, which takes place in the summer, is a competition between the 12 Aviva Premiership clubs and will be broadcast live this year on BT Sport.
The three-year agreement, confirmed at a formal ceremony in the Thai capital, Bangkok, will also mean Singha Beer will be available at each of the 12 Aviva Premierships club’s grounds throughout the season from 2016.
Dominic Hayes, Premiership Rugby’s commercial director, said: “We look forward to developing the Singha Premiership Rugby 7s Series and forging a long term successful partnership.
“Sevens is one of the fastest growing sports in the world and one year before Rugby 7s returns to the Olympic Games when better to launch a new era of the Premiership Rugby 7s series.”
Piti Bhirombhakdi, managing director of Singha Corporation, added: “Through this partnership with Premiership Rugby, Singha Corporation aims to further promote the Singha brand throughout the UK.
“We share similar values – courageous and strong in character and we are confident that this is the beginning of an exciting and successful partnership between Premiership Rugby and Singha for years to come.
