Sis Appoints Tangerine PR
Tangerine has been appointed by Science in Sport (SiS), as the sports nutrition brand looks to maximise brand awareness after confirming a deal to become the official sports nutrition partner of Team Sky earlier this week.
Tangerine will look to deliver a communications strategy to elevate SiS presence and activate assets including running, triathlon and cycling.
As well as the newly announced partnership with Team Sky, SiS already has a number of brand ambassadors such including Sir Chris Hoy and Katarina Johnson-Thompson.
Speaking about the appointment, Mary Harding, consumer MD at Tangerine, said: “Science in Sport is a natural brand fit for us at Tangerine. Many of us are fans of SiS products, as we’ve all relied on them at some point, so it’s great to be supporting such a premium brand.
“With our experience of managing high profile ambassadors and knowledge of the sports industry, it’s time to take SiS to the next level, and we’re working on some exciting plans for the year ahead.”
Ashley Read, marketing director at Science in Sport, said: “We were really impressed with Tangerine from day one. The team’s passion, enthusiasm and creativity really shone through – that combined with their wealth of experience in our sector, makes Tangerine a great agency partner for us.”
