Sis Partners With Liverpool FC
Science in Sport (SiS) has announced that it will become the official sports nutrition partner to Liverpool Football Club for the 2016/2017 season.
The club will work with SiS and its team of sports nutritionists to create nutrition plans to fuel Liverpool FC’s squads.
According to the brand, nutrition plans will be tailored for each player across the club’s first team as well as the academy and ladies teams and will include a range of SiS products, from its SIS GO isotonic energy gels to the SiS protein range.
Each plan will be specifically designed to benefit each player’s performance by looking specifically at nutritional considerations for training, match day and recovery.
Billy Hogan, chief commercial officer, Liverpool FC said: “Nutrition is integral to any successful football team and we’re looking forward to working alongside SiS this season. SiS is committed to taking its position in the sports nutrition industry seriously which is something that is extremely important to Liverpool Football Club.”
Ashley Read, marketing director, SiS added: “We’re excited about expanding into this partnership with Liverpool FC. The club shares our awareness and focus on the importance of marginal gains and we look forward to supporting them with innovative sports nutrition solutions to meet their needs.
“Working with the LFC team, we’ll develop and test a number of innovative products we have in our launch pipeline and have their feedback and insights support our product development for 2017.”
