Quilter named title partner of Autumn Nation Series
Six Nations Rugby has confirmed that Quilter, a UK-based wealth management company, has returned to rugby as Title Partner of the autumn international series, beginning in November.
The agreement marks the first time the series has carried a title partner across all fixtures.
The 2025 Quilter Nations Series is scheduled to begin on Saturday 1st November, with England set to play Australia at Allianz Stadium. Across five weekends, all Six Nations unions and federations will host international fixtures, with visiting teams from the southern hemisphere and beyond.
Quilter previously partnered with the November internationals between 2016 and 2022. Its return comes at a time of continued growth in UK rugby broadcast audiences. In 2024, TNT Sports became the official broadcaster of the series and attracted over 14 million viewers in the UK and Ireland. The network is set to continue its coverage in 2025.
The agreement with Quilter further extends commercial activity within the Six Nations Rugby portfolio, as the organisation continues to align broadcast and sponsorship strategies across its international properties.
Tom Harrison, CEO of Six Nations Rugby, said, “The new partnership with Quilter is testament to the appeal and excitement that the November fixtures generate, and as the first ever Title Partner, the Quilter Nations Series is set to be an even bigger occasion this year.
“The demand for international rugby continues to grow, and the Quilter Nations Series is a sensational advertisement for the game, bringing the very best players, teams and fans together for a month of festival experiences.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
