Six Nations launches new brand identity for 2025
Six Nations Rugby has revealed a new brand identity ahead of the 2025 edition of the men’s tournament.
The rebrand, which includes a new logo and ‘M6N’ branding, aims to ‘celebrate the heritage’ of the international rugby union competition, while also ‘connecting and reflecting the modern game’.
Developed by creative agency How Now Creative, the new look was rolled out across Six Nations Rugby’s social platforms on Sunday evening, following Ireland’s win over Australia in the final match of this year’s Autumn Nations Series.
London-based How Now Creative previously designed the brand identity for the Women’s Six Nations, which launched in 2022.
The revamped branding positions the men’s tournament alongside the women’s and youth competitions, which will be known as W6N and USN respectively.
To launch its new brand identity, Six Nations Rugby released a video campaign across the organisation’s social media platforms, which was produced by Premier Sport.
In the buildup to the campaign, the Six Nations led a number of in-stadium activations during the final two weeks of the Autumn Nations.
Next year’s men’s Six Nations rugby championship will kick off on 31st January, and will run until 15th March.
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