Skins Launches Fans Not Numbers Campaign

06 Sep 2017 | tshego

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Performance sportswear brand, SKINS, and BBD Perfect Storm are launching a new campaign looking to reform football club ownership and management.

‘Fans Not Numbers’ intends to mobilise people from the world of football – whether supporters, owners or professionals within the game – and lobby the government to put in place the legislative powers required for the FA to implement better governance around club ownership and management.

According to the brand, it follows high-profile instances of football club owners running their clubs in ways that can be seen as detrimental to the long-term future of the club, its supporters, their communities and football as a whole.

The campaign, developed in partnership with Supporter’s Direct and SPORF, launches with a series of regional roadshows encompassing some of the most affected clubs in order to highlight the issues and to start the debate.

Each roadshow will have a panel of informed people from the worlds of sport, politics and business and supporters are welcome to attend these free events and to contribute to the reshaping of football’s future.

These roadshows are supported by a launch film that asks fans to ‘Rise Up’, directing them to a microsite where they can automatically generate an email to their local MP in support of the initiative. The website also contains a report, authored by Supporter’s Direct, outlining the issues and impact of the lack of regulation as well as comprehensive recommendations for reform.

SKINS’ chairman, Jaimie Fuller, said: “We are not trying to put the boot in to the FA or any of the leagues. It’s about accepting that there is a problem and proposing a solution that gives football’s stakeholders some certainty, surety and confidence. Football’s number one stakeholders are fans. And individual fans have power with their local pollie when it comes to issues of importance to their community.”

Jason Foo, CEO of BBD Perfect Storm, said: “SKINS have a history of righting the wrongs in sport and this is a huge issue affecting the biggest sport in this country. We are proud to support this campaign in building a movement that will – hopefully – get football fans all over the country to ‘Rise Up’ and make the change that is needed.”