Skins Unveils #esportanto Language For Sport
Sportswear brand SKINS and BBD Perfect Storm have launched their own unofficial language for sport, titled Esportanto.
The #Esportanto campaign, created by BBD Perfect Storm, uses emojis to cross language boundaries and will see SKINS call on sports fans over the next six weeks to think both literally and laterally to talk about the upcoming Olympic Games.
As part of the campaign, it is asking people to build their own emoji posters to share on social media to help fill out the #Esportanto dictionary, rewarding the best entrants with a free pair of SKINS tights.
SKINS will be engaging its audience for the #Esportanto campaign through its social channels, bringing in sports personalities and its ambassadors to join in on the conversation in the run up to, and during the Olympics.
According to the compression brand, SKINS wants fans of the Olympic Games be able to communicate with each other no matter what language they speak.
Jaimie Fuller, executive chairman, SKINS, said: “At SKINS, we believe sport transcends language, race and religion in a way few things can. Today, the power of social media enables millions of people around the globe to comment on, share and participate in the greatest sporting moments. We thought it was only right that they had a common language to do so.”
Seb Hill, executive creative director, BBD Perfect Storm, added: “With 4 billion people immersed in the greatest show on earth, what better way to celebrate than one truly global language. Esportanto is creatively playful but shines a light on the way sport transcends cultural and geographical boundaries. The best bit is that almost everyone already speaks it. Personally, I only speak pigeon Esportanto – but I get by.”
SKINS has previously declared themselves the first unofficial sponsor of FIFA, amid the corruption controversy last year, and are now looking to be part of the Rio Olympic Games.
