Škoda becomes the official back-of-shirt partner of Chelsea FC Women
Chelsea FC Women have extended their partnership with Škoda UK, with the brand now appearing on the back of players’ shirts.
Škoda UK has extended its agreement with Chelsea FC Women to become the club’s first Official Back-of-Shirt Partner. The brand has already held the role of Official Automotive Partner since January 2024. The expanded partnership will see Škoda’s logo appear on match kits beginning with Chelsea’s final league game of the 2024/25 season, and continue throughout the 2025/26 season.
The agreement has coincided with Chelsea FC Women securing a sixth consecutive Barclays Women’s Super League title. The team are also set to feature in the Adobe Women’s FA Cup Final at Wembley on 18 May, with Škoda branding to appear on kit and across official club content during both matches.
As part of the partnership, players and staff from Chelsea FC Women and the Women’s Academy have had access to Škoda’s all-electric Enyaq and plug-in hybrid Kodiaq iV vehicles. Škoda UK will also retain its title sponsorship of the club’s official “We Are Chelsea” podcast and continue producing player-focused content across digital platforms.
Škoda has supported a range of women’s sport initiatives in recent years, including partnerships in professional cycling such as the Tour de France Femmes. The collaboration with Chelsea FC Women has formed part of its wider strategy in promoting women’s sport in the UK.
Giulia Mazzia, Commercial Director for Chelsea FC Women, said, “We are delighted to extend our partnership with Škoda UK, a brand that has valued and championed women’s sports for years.
“To welcome them as our first Official Back of Shirt Partner illustrates our collective ambition to innovate and establish new ways to bring partners into the fabric of how we support the business function of the club.
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