Sky Appoints One Green Bean

Sky has announced the appointment of One Green Bean as the retained consumer PR and social agency for Sky Cycling.

One Green Bean will help Sky communicate its ongoing commitment to cycling and the role it plays in UK cycling. Part of One Green Bean’s remit will be the launch of a new cycling brand campaign to get more people involved in cycling and on their bikes.

The agency’s scope also includes showcasing Sky’s relationship with Team Sky, promoting Sky’s partnership with British Cycling, the Great Britain cycling team and team Wiggins as well as launch and provide PR support for Sky Ride.

One Green Bean’s managing director Matt Buchanan and executive creative director, Kat Thomas will lead the account.

Commenting on the appointment, Fiona Morgan, head of brand Sky Cycling & Team Sky said: “We were impressed by One Green Bean’s fresh perspective, outstanding creativity and brand building credentials outside of sport. They demonstrated a very modern approach to communications, spanning PR, social and content strategy. 

“This is the biggest year yet for Sky and cycling, and we’re excited to have One Green Bean onboard to drive our communications far and wide and get people to love cycling as much as we do. We’re delighted with the appointment and can’t wait to get started.”

One Green Bean managing director, Matt Buchanan said: “We’re thrilled to be kicking off the year with such a big win. There’s a lot of excitement in the agency for Sky Cycling and we’re looking forward to delivering some innovative and memorable work in the coming months.”