Sky Enlists Pundits For #gamezero Campaign
Sky have released a new short film featuring Sky Sports football pundit Jamie Redknapp and his ‘cheeky co-commentator for the day’, radio presenter Mark Wright, to ‘celebrate the little wins’ we can all achieve in our daily lives to reduce our carbon footprint.
The film launches ahead of Sky’s broadcast of the world’s first net zero carbon major football game between Tottenham Hotspur and Chelsea, which sees the broadcaster team up with the North London club to achieve the feat.
Sky says new research, carried out by Censuswide on behalf of Sky Zero, shows that 81% of Brits agree there is an ‘urgency to reduce carbon emissions to limit the impact of global warming’, with 37% aware of the 2050 deadline for the UK to reach net zero carbon. But many feel the problem of carbon emissions is much bigger than them, with 43% agreeing there is no point trying to make individual changes to tackle the problem because it is only big companies that can make a real difference.
As a result, one third of respondents admit to having a limited understanding of what will make a difference, they don’t know where to start or don’t think their day-to-day choices will have an impact, while almost half (48%) believe that the measures needed are expensive.
Sky’s short film aims to shine a light on the simple day-to-day choices people can take in their home to make a difference, with Wright and Redknapp celebrating everyday actions from hanging the washing on the line to eating leftovers.
The Tottenham Hotspur v Chelsea fixture on 19th September, branded #GameZero, is supported by COP26 and the Premier League. The aim of the game is to raise awareness and inspire people across the country to make simple changes to help reduce their carbon footprint. Sky has also partnered with “CUP26”; a tournament for fans who want to get involved from home, make changes to the environment and score points for their favourite football club.
Gary Hughes, Director of Football at Sky Sports, said: “At Sky, we have set ourselves the ambition of being net zero carbon by 2030 and want to inspire our customers to #GoZero with us. Our new short film aims to spur football fans into action by emphasising how much the small, everyday actions can create real, impactful change. We wanted to create something that would not only celebrate Game Zero, but also dramatise the ways in which families across the country can make changes in their own lives and reduce their carbon footprint.”
Jamie Redknapp added: “Like most parents, I worry about what the future world my kids will live in will be like. So being a part of this latest Sky Zero initiative is a huge privilege and celebrates the power of teamwork at its finest.”
