Sky & ITV Invest In Esports Channel

Sky and ITV have each invested £1.55m in Ginx TV, the company behind Ginx eSports TV, the only 24 hour eSports TV channel in the UK.

Both companies will have the option to acquire further holdings from the channel that launched on Sky’s platform in June.

The channel has already broadcast major eSports events such as Turner’s ELEAGUE tournament, FACEIT’s eSports Championship Series, and Valve’s The International Dota 2, alongside original programming.

Emma Lloyd, group director of business development and strategic partnerships at Sky, said: “We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of esports and its audience.

“At Sky we are committed to bringing new programmes and channels such as Ginx eSports TV to support and extend our leadership position in content.”