Sky Launches New Series To Provide Fan Perspective
Sky Sports has released a new social-first documentary series entitled ‘SCENES’ that will provide four different perspectives of a matchday experience.
The UK subscription broadcaster aims ‘to blend first-person storytelling with candid behind-the-scenes footage’ through the content.
The series kicked off on Friday 11th August, at the Premier League opening match. Vicnet Kompany’s Burnley welcomed champions Manchester City to Turf Moor.
Episode 1 features creators Specs Gonzalez, Sharky, Morf and PK Humble who find themselves in amongst the action in Burnley with presenter Nicole Holliday attending Sky Sports’ opening night of the Premier League event.
The format has been created in partnership with After Party Studios, the production company founded by YouTuber Callux.
Gary Hughes, Director of Football at Sky Sports, said, “At Sky Sports, we always strive to bring the viewer as close to the action as possible. So when looking at how the modern fan consumes the game, we wanted to provide a new perspective, or multiple in the case of SCENES. Immersion in the match day experience is still very much at its core, but we’ve created it so that it appeals to the viewing habits of younger fans who want to see the game in a different, more socially led way.”
Joshua Barnett, Managing Director of After Party Studio’s, added, “We’re delighted to be partnering with Sky Sports ahead of what promises to be another incredible season. We believe SCENES is the perfect vehicle to engage the modern-day football fan, whilst simultaneously championing some of the most exciting online talent in the sports entertainment space.”
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