Sky Media scores record Premier League sponsorship deal
Sky Media has secured its largest-ever Premier League sponsorship deal, bringing its partner line-up to a record six brands for the 2025/26 season.
The agreement marks the single largest commercial investment in the Premier League in Sky’s history.
From 15th August, four new partners – Guinness, Coca-Cola, Uber Eats and The British Army, will join the broadcaster’s coverage as whistle-to-whistle sponsors.
They join returning partners bet365, which continues its sponsorship of pre and post-match coverage, and EA, which has expanded its partnership to include digital and social content.
The expanded six-sponsor offering includes sponsorship of featured social clips across Facebook, Instagram and TikTok. For the first time, a dedicated branded content pot will give sponsors the opportunity to co-create bespoke content with Sky Sports talent.
With Sky Sports set to show a record of at least 215 matches per season from 2025/26, each brand will have visibility across the broadcaster’s broadcast, VoD, social and digital platforms.
Brett Aumuller, Managing Director, Sky Media, said, “This is a landmark moment for Sky Media. With four brand-new brand partners joining our Premier League roster, it marks the largest ever investment into our award-winning coverage spanning TV, digital and social.
“Sky Media really is the Home of Sport for advertisers and with our biggest ever year of football ahead, we’re looking forward to helping our partners connect with fans up and down the country on its biggest stage.”
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