Ireland is set to host the inaugural Sky Ride Etape Hibernia annual international cycling event organised by IMG.
The race will take place over an 80-mile course in County Clare on Sunday, August 22nd 2010.
Sky is the title sponsor to the event as part of its Sky Ride initiative aiming to encourage one million people of all ages and abilities to get cycling by 2013.
IMG also organise other mass participation events including the Macmillan Cancer Support Etape Caledonia, Tour de Suisse, Melbourne Marathon, The London Triathlon, Triathlon de Alpe d’Huez and UK Challenge.
The Sky Ride Etape Hibernia is being marketed internationally and nationally, is open to all standards of cyclists aged 18-80.