Sky Sets Up VR Studio
Sky has set up a production unit named Sky VR Studio to produce content initially for the Facebook 360-degree video platform.
The first of its videos will be two Formula One VR experiences, made in partnership with Formula One Management and the Williams F1 team.
The two experiences include a behind the scene look at testing that occurred in Barcelona a few weeks ago, with interviews, car viewings and onboard 360-degree shots from the top of the car around the track.
In addition, the Sky VR Studio will also produce content exploring Anthony Joshua’s heavyweight boxing bid and Team Sky’s progress towards the Tour de France.
Gary Davey, managing director of content for Sky, said: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events.”
Richard Nockles, creative director of Sky VR Studio who has been working in VR for around six years, said: “We’re still learning the rules of VR, how to make it work and elicit an emotional engagement with viewers.
“Every six months the cameras change, the viewers improve, this is an exciting time for VR and we want to be able to find what works and shape the technology.”
Image: ©Getty Images
The article originally appeared here.
