Sky Sports Confirms Sports Show Partnership
Sky Sports has been announced as the new media & ticketing partner for the inaugural Sport Show, to be held across two days on 25th and 26th June at the Birmingham NEC.
The Sports Show has been created to give children of all ages and their families the opportunity to try out over 35 sports and learn from experts in the field – both National Governing Bodies and sporting heroes.
As part of the deal, The Sports Show will be shown across Sky Sports’ digital and social media outlets including Sky Sports News.
Sky athlete mentors from its Sky Academy programme – an initiative which aims to encourage young people to use sport to unlock their potential – will also be part of the Sports Show.
They will join a roster of more than 30 sporting heroes who will be coaching and inspiring the next generation of sportsmen and women.
Sky Tickets is working in partnership with the Sports Show and will offer everyone an exclusive ticketing deal, available at tickets.sky.com/Family/Sports-Show.
Sports Show founder and Rugby World Cup winner, Will Greenwood, commented: “It’s really is shaping up to be an awe-inspiring show in late June – at what other event can you learn how to kick a football from international footballers, have a dance fitness class with Darcey Bussell, or try and catch a cricket ball from Darren Gough? We’re very excited to welcome families from all over the UK to the NEC!”
