Sky Sports Dedicates Channel For Ryder Cup
Sky Sports has announced it will dedicate an entire channel to The 2014 Ryder Cup this Autumn, with Sky Sports 4 set to rebrand as ‘Sky Sports Ryder Cup’.
Although this is the first time that the channel will be dedicated to golf, last summer saw a similar situation created for the summer’s Ashes Series.
The channel will show over 330 hours of golf across 14 days, including 36 hours of live coverage from Gleneagles.
The 2014 Ryder Cup – the tenth to be shown exclusively live by Sky Sports – begins in September, with the channel going live at 6am on Thursday 18th September and continues until 6am on Thursday 2nd October.
Barney Francis, managing director of Sky Sports, said: ‘We’re dedicating a whole channel to the biggest event in golf, providing viewers with the complete Ryder Cup experience all in one place. There will be nowhere better for sports fans to enjoy the passion, drama and excitement of this incredible event. We’ll offer round-the-clock build up, the opening and closing ceremonies and exclusive live coverage of all three days from Gleneagles. We’re incredibly proud of our partnership with golf and its fitting we mark our tenth Ryder Cup on Sky Sports with an entire channel.’
George O’Grady, chief executive of The European Tour, added: ‘The dedication shown by Sky Sports in showcasing both The European Tour and The Ryder Cup is matched only by the continued excellence and innovation of their programming, as will be further illustrated by the ‘Sky Sports Ryder Cup’ channel this September. We are extremely proud of our relationship with Sky Sports and we thank them for their continued commitment and look forward to working together at Gleneagles and beyond.’
