Sky Sports hits Big Bash for four more years
The new agreement ensures the broadcaster will remain the exclusive UK home of Australia’s men’s and women’s T20 competitions.
The 2024-25 edition of the BBL was the most-watched season under the current broadcast rights holders, while the average attendance of 22,076 was the highest per match since the 2017-18 season.
The deal will see Sky Sports continue to air the tournament across December and January, with most matches being played in the mornings for UK viewers.
Bryan Henderson MBE, Sky Sports Director of Cricket and NFL, said, “We’re really excited that the Big Bash Leagues will remain a key part of our comprehensive cricket offering on Sky Sports, bringing world-class T20 action to our audiences during the winter. This four-year extension means we can commit to showcasing one of the most entertaining tournaments in the global cricket calendar, at a time when both the men’s and women’s competitions are going from strength to strength.”
Kate Ingber, Cricket Australia EGM Legal and Business Affairs, said, “This latest agreement with Sky Sports helps us ensure the WBBL and BBL will continue to grow its global audience, entrenching its long-held reputation as one of the world’s premier T20 tournaments.”
