Sky Sports To Launch Dedicated NFL Channel As Part Of New Broadcast Deal
Sky Sports will create an exclusive ‘Sky Sports NFL’ channel as part of a new five year broadcast deal between the broadcaster and the American football league.
The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the new channel – the first time the NFL has partnered with an international broadcaster to start a dedicated channel – launch on 3rd September ahead of the new season, which begins on 10th September.
“Sky Sports has been a fantastic broadcast partner for a quarter of a century,” said NFL Commissioner Roger Goodell. “This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland.
“We are excited that our expanded partnership with Sky will provide even more NFL content to our millions of UK and Irish fans.”
Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe said: “We are proud of our quarter-century partnership with the NFL and are hugely excited about launching a dedicated channel which will be a first for the NFL with an international broadcaster. Sky Sports NFL will allow us to take our customers even closer to the sport.
“Sky Sports has shown live NFL since 1995 and played a big role in growing the sport in the UK & Ireland over the last 25 years. Now, as part of Comcast, we are excited about taking our partnership to a whole new level. Our viewers are passionate sports fans and we look forward to capturing the drama of NFL for another five years.”
The channel will see a minimum of five live games each week including a first-pick exclusive game on Sky Sports NFL in the 6pm and 9pm slot every Sunday, every Thursday night, Sunday night and Monday Night Football game, NFL RedZone, and flagship NFL Network programmes such as Good Morning Football and
Total Access shows.
The new channel will also see new original Sky Sports programming and, as part of the deal, Sky will increase its coverage of the league across its digital and social platforms as well as Sky Sports News.
