Sky Sports Launches #iamsport Campaign With Tribute To Fans
Sky Sports has marked the launch of its new #IAmSport campaign with a new spot that pays tribute to fans.
The broadcaster says that millions have relied on sport in the past, but now sport is relying on its fans during the coronavirus lockdown.
The wider campaign will see Ben Stokes, Rory McIlroy, Alex Oxlade-Chamberlain and Katie Taylor join a host of stars from the world of sport to call on fans to continue to be be active and engaged from the safety of their homes.
Sky has also confirmed that each of the sporting personalities who take part in the campaign have agreed that their fees will be donated to Sky Cares charity partner, The Youth Sport Trust, who are currently working to help young people stay active and healthy at home throughout lockdown.
