Sky Sports Launches #myashessummer

21 Jun 2015 | sigadmin

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Sky Sports is asking fans to send in their own images to feature in its new TV ad, in a bid to capture what an Ashes summer means to players and supporters.

Using #MyAshesSummer, fans can send in their own content, including selfies from the ground, friends and family at home, or pictures watching in the pub.

The user-generated images will then sit alongside footage of historic Ashes moments and behind the scenes content from the Sky Sports cricket team.

The TV ad will be updated after every Test, using images and video from Facebook, Twitter, Instagram and Vine.

Sky Sports has also created a landing page with a media wall to feature more of the content.

Catherine Parsons, head of sports marketing said: “The Ashes is the pinnacle of cricket for English and Australian cricketers and for fans, no other competition matters more.

“It will bring us all together and our Sky Sports campaign is about capturing that mood of the nation through selfies, tweets, Instagram videos and status updates. By using #MyAshesSummer, viewers have the chance to be part of the great summer of sporting drama and show the nation why an Ashes summer is like no other.”

Sky Sports 2 will become Sky Sports Ashes for two months of cricket from Wednesday 1st July, one week ahead of the first Test in Cardiff.