Sky Sports links up with Callaway Golf

Sky Sports has announced a major partnership with Callaway Golf for 2025.

The collaboration will see Callaway Golf become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf.

The multi-platform partnership includes linear co-sponsorship, digital advertising, sponsorship of the Sky Sports Golf podcast, and collaborative events.

Callaway Golf will co-sponsor events including The Masters, the PGA Championship, the U.S. Open, and the LET & LPGA Tours. The sponsorship also extends to all Women’s Majors (excluding the AIG Women’s Open), The Open’s non-live content and the Sky Sports Golf podcast hosted by Jamie Weir.

Jason Wessely, Director of Sky Sports Golf, said, “Sky Sports is very proud to be joined by Callaway, a leader in the golf equipment industry, and a brand which is aligned with Sky Sports’ ambitions to enhance the viewing and playing experience for fans across the UK and beyond. It’s an exciting time as Sky continue to push our digital and non-live content, and Callaway is the natural fit to partner with.”

Chris Gregg, Marketing Director, Callaway Golf, said, “Sky Sports is a leader in golf coverage and this partnership allows us to bring golfers closer to the action during major golf events, while championing equal golf. With exclusive content and insider access our partnership will elevate how new and traditional fans experience golf, aligning perfectly with our mission to help seasoned and emerging golfers enjoy the game. We have exciting plans in place to engage fans and look forward to bringing this partnership to life!”