Sky Sports Mix To Broadcast Tough Mudder
Sky Sports Mix has announced it will be broadcasting Tough Mudder, as the channel continues to expand the variety of sport on offer.
Sky Sports Mix will broadcast the 2017 World’s Toughest Mudder adding to the schedule that has 33 different sports since the new channel launched in August. For the first time on UK television, viewers will be able to watch competitors battle it out in a 24-hour endurance race to become the World’s Toughest Mudder champion.
The Tough Mudder programming adds to a new schedule of extreme sport on the channel which also includes drone racing, surfing, snowboarding, cliff diving and mountain biking.
The World’s Toughest Mudder series will first air on 24th January with a pre-show to introduce the range of people taking part, from everyday athletes to more practiced endurance runners and ultra-competitors. The main competition event and a follow up programme will both air on 26th January.
In addition to the World’s Toughest Mudder programming, Sky has also agreed to show two more Tough Mudder series in 2017. A six-part series focusing on three ‘every day’ Tough Mudder heroes will air later this year on linear and on Sky’s digital platforms.
Sky Sports Mix will also broadcast a series following five current and former British Olympians competing in a number of Tough Mudder events. The original content series is due to air in the summer of 2017 and is being produced by Wilson Worldwide Productions.
Sky Sports, head of multisport, Georgina Faulkner said: “Sky Sports Mix has brought a whole new set of sporting events into every Sky home for the first time, and Tough Mudder is another exciting addition. Our viewers will already be familiar with these popular events and we will bring the excitement, competition and sheer physical effort to an even wider audience.”
Tough Mudder’s founder and CEO, Will Dean added: “We are thrilled to partner with Sky to expand our video content distribution footprint globally, bringing Tough Mudder to millions of people throughout the UK. Our partnership with Sky will allow us to continue reaching a global audience, while bringing Tough Mudder to Sky Sport”s millions of viewers.”
