Sky Sports & PDC Extend Darts Partnership
Sky Sports will take its partnership with the Professional Darts Corporation into a 25th year after signing a new five-year broadcast deal. The agreement gives Sky Sports viewers over 50 days of exclusive darts throughout the year including the Ladbrokes World Darts Championship each Christmas until 2018.
As part of the deal, Sky Sports has also confirmed live coverage of the McCoy’s Premier League, PartyPoker.com World Grand Prix, William Hill Grand Slam of Darts, Betfair World Cup of Darts and the Betfair World Matchplay, which celebrates its 20th staging this summer.
Sky Sports has been the PDC’s broadcast partner since the inaugural World Championship in 1994.
Barney Francis, managing director of Sky Sports, said: ‘Sky Sports has worked with the PDC since the early 1990s, helping to build the sport from working men’s clubs to some of the biggest arenas in the UK and Ireland.’
‘This is a real success story and an excellent long term partnership. Our live coverage and promotion of darts is unique and Sky Sports viewers can enjoy the fantastic atmosphere that these events generate for a further five years.’
Since the PDC’s formation, live televised darts has grown from just a few hundred fans at venues such as the Circus Tavern and Salford’s Willows Variety Centre, to over 10,000 fans at the O2 Arena for the Premier League.
The World Championship offers £1 million in prize money – over 15 times the prize fund for the PDC’s first World Championship back in 1994 – while over £5 million prize money is now paid out annually on the PDC circuit.
The growth of the sport is just one of the topics set to be covered when PDC chairman Barry Hearn takes the stage of the Nolan Partners Sport Industry Breakfast Club on 20th March. To ensure your place, and for more details, click here.
Hearn added: ‘We’ve just celebrated our 20th world championship with the best tournament ever staged, and both that event and the current McCoy’s Premier League Darts show how far the sport has come in the past two decades.’
‘Sky Sports has played an integral part in the growth of darts, with its innovative and high quality broadcasts and fundamental support of the PDC, and we are delighted to sign this new broadcast contract.’
‘This deal is not only great for the PDC but also for our players, who will be playing in huge events live on Sky Sports in the coming years.’
