Sky Sports Records Its Highest Ever Day Of Viewing
Sky Sports has recorded its highest ever daily viewing figures as the Premier League, Formula One and the ICC Men’s T20 World Cup all contributed to record breaking numbers.
An average of 1.2m viewers tuned into Sky Sports channels throughout the day on 24th October 2021 with a reach of over 8m, delivering a record-breaking day for Sky Sports.
Numbers peaked at 4.5m viewers at 5:50pm headlined by the Premier League match between Manchester United vs Liverpool and the ICC Men’s T20 World Cup match between India vs Pakistan. Another highlight of the day saw viewers tune in for the USA Grand Prix in Austin from 8:00pm to see Max Verstappen and Lewis Hamilton continue to fight for the Formula One world title.
Sky Sports NFL featured the live fixtures from week 7 on Sky Sports NFL with Cincinnati Bengals vs Baltimore Ravens, Chicago Bears vs Tampa Bay Buccaneers and Indianapolis Colts vs San Francisco 49ers.
Boxing also contributed to the unprecedented audience numbers with coverage of the super-featherweight title fight with Fight Night International between Jamel Herring vs Shakur Stevenson from State Farm Arena in Arizona on Sky Sports Arena.
Sky Sports News covered all the headlines and breaking news through the channel’s rolling editorial coverage.
Sky Sports Managing Director Jonathan Licht said: “We’re proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It’s great to see the appeal of live sport is stronger than ever.”
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