Sky Sports Runs Ashes Ad Campaign

Sky Sports is launching an integrated advertising campaign to promote its exclusive coverage of the England cricket team’s upcoming Ashes tour to Australia.

The ads break this week featuring TV, poster, press and online executions with creative imagery from last summer’s series which saw England win the Ashes in spectacular fashion. All the ads, which have been created by agency Brothers and Sisters, carry the strapline ‘Here we go again’.

Sky’s coverage of the Ashes tour begins on Wednesday 22 November and incorporates all five Test matches as well as the one-off Twenty20 game and the one-day international series.