Sky Sports To Show Pre-season Cup
Endemol Sport and Sky Sports have announced entering a three-year deal for the Dublin Super Cup, a new pre-season tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium.
The partnership will see Sky Sports become the exclusive home of the Dublin Super Cup in the UK and Ireland from the inaugural 2011 tournament through to 2013.
The deal each year guarantees the participation of a leading English Barclays Premier League team, a top Spanish or Italian club and another prominent European club competing alongside the Airtricity League XI, a team selected from the best players from Ireland’s top domestic League.? ?
Sky Sports will be leveraging its production resources to deliver first class HD domestic coverage and a World Feed for viewers to enjoy internationally.? ?
Endemol Sport is also finalising agreements with broadcasters around the world, which will see live coverage of the 2011 Dublin Super Cup in over 100 territories across Asia, Middle East, Europe, Africa and the Americas. ? ?
The inaugural Dublin Super Cup is being staged at the Aviva Stadium on 30th-31st July Bank Holiday weekend. ? ?
Barney Francis, managing director of Sky Sports, said: ‘The Dublin Super Cup will be part of our summer of live football on Sky Sports. We look forward to showing three of the best-known teams in Europe and the finest Irish talent in four live matches’.
The launch of the annual Dublin Super Cup tournament follows a ten-year deal struck in 2010 between Endemol Sport and The Football Association of Ireland (FAI).
Endemol Sport is working with sports agency Iconic to manage, operate and produce the tournament as well as managing all commercial rights including media across all platforms internationally.?
Gregg Oldfield, managing director of Endemol Sport, added: ‘This multi-year partnership will see the Dublin Super Cup become a landmark in Sky Sports’ live summer football output. We are extremely proud to be joining forces with Sky and bringing a brand new, world class football tournament to one of the world’s leading sports broadcasters’.
