Sky Sports To Show Se7ens Cup
Sky Sports and the Jacksonville Jaguars have announced that the Jaguars Se7ens Cup tournament will be featured as part of the broadcaster’s National Football League (NFL) coverage.
The Jaguars are offering an all-expenses-paid team trip to Super Bowl LII as a prize of the tournament. Tournament places sold out in just three weeks.
The TV coverage will be the first time that flag football has been on UK TV, with the Jacksonville Jaguars the only team to have committed to play at least one game in London until 2020.
The Jaguars Se7ens Cup will launch with a festival of football in Manchester on Saturday 2nd September, with the northern regional heats, while the southern regional heats will begin in London on Saturday 9th September. Sky Sports’ features will be broadcast from both festivals, in addition to social media content across the Jaguars UK and Sky Sports digital platforms.
The winners of each regional will face off in a North versus South championship at the Jaguars training session at Allianz Park ahead of the team’s game at Wembley Stadium. Each team will be coached by a Jaguars alumni player and the winners will all win tickets to the Super Bowl.
The Jaguars Se7ens Cup is part of the Jaguars’ year-round commitment to growing participation of American football in the UK. The JagTag schools programme now has thousands of young people playing regularly, while the Jaguars Academy hosted hundreds of amateur players last year.
Hussain Naqi, senior vice president of international development at the Jacksonville Jaguars, said: “We are delighted that Sky Sports has joined us to promote the Jaguars Se7ens Cup and help grow the sport of American football in the UK. This partnership with Sky Sports is a great boost for our year-round engagement with NFL fans in the UK, and demonstrates the growing public appetite for new American football content.
“We are delighted by the response to the Jaguars Se7ens Cup, and look forward to making it one of the most exciting sporting events in the UK.”
Sky Sports presenter Neil Reynolds added: “Flag football is a great way for fans to try to emulate the NFL heroes they watch on Sky Sports every Sunday evening. This event encourages more people to have a go at playing American football, boosts the grassroots game in the UK, whilst also offering a group of friends the chance to win an amazing prize and a trip to next season’s Super Bowl in Minneapolis.”
