Sky Sports Signs Netball Deal

28 Nov 2016 | tshego

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Sky Sports has signed a new netball rights deal with England Netball, which will see the broadcaster show live international matches on its channel for the next for years.

The four-year agreement will see Sky Sports broadcast all England’s international matches, as well as and domestic games.

Every netball match shown on Sky this season will be available on Sky Sports Mix, beginning with England’s series against Jamaica later this month.

Sky Sports Mix broadcasts a range of different sports and is available to Sky TV customers. The new channel means that more viewers will be able to tune in to support the England Roses and catch all of the action from the Vitality Netball Superleague.

Netball joins a schedule of programming on Sky Sports Mix that includes more women’s sport, as well as football, golf, darts and NFL.

Barney Francis, Sky Sports, managing director commented: “Sky Sports is getting behind netball like never before. Over the past few years netball has been a huge hit with our viewers and it is fantastic that more people than ever before will be able to watch it on Mix. Sky is an unrivalled supporter of women in sport and we really recognise what an important time this is for women’s sport.”

England Netball CEO, Joanna Adams, said: “The new agreement strengthens Sky Sports’ unrivalled commitment to women’s sport, which over the next 12 months will see Sky Sports show the Solheim Cup, all five golf majors, the cricket World Cup hosted in England, international rugby and equestrian. On top of live coverage of women’s sport, the weekly Sportswomen show on SSNHQ is dedicated to covering news stories and features about women in sport.”