Sky Sports Signs Premier League Coverage Sponsors

06 Jul 2016 | tshego

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Sky Sports has announced new sponsors bet365 and Nissan for its Premier League coverage in the UK & Ireland over the next three seasons.

bet365 will be the exclusive sponsor of the Monday Night Football programme as well as coverage of Sky’s Friday night games. This is the first season Premier League games will be shown regularly on a Friday night.

Furthermore, bet365 will sponsor all the Premier League games shown on the dedicated Sky Sports channel available in over 40,000 commercial premises across the UK & Ireland, including pubs, bars, hotels and clubs.

Nissan will be the exclusive weekend sponsor of Sky Sports’ Premier League coverage. This includes every game shown on Saturday lunchtime as well as all the games on Super Sundays. In the Republic of Ireland, this also means games broadcast on Saturday at 3pm.

In addition to live TV, Nissan will be the sole sponsor of all the Premier League previews, reviews, editorial articles, stats, facts and figures on Sky Sports.com.

Sky Sports has also announced its line-up of fixtures for the first two months, which includes Leicester City kicking off the new Premier League season versus Hull City as part of a schedule that features every club by the end of September.

The first ever Friday Night Football will be in the second week of the season, as Manchester United fans welcome José Mourinho to Old Trafford for the home fixture against Southampton.

John Coates, joint group chief executive, bet365 said: “In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It’s certainly a fitting collaboration and is testament to bet365’s continued and expanding relationship with Sky Sports.”

Chris Marsh, marketing director, Nissan GB commented: “Innovation and excitement are at the heart of what we do at Nissan, and as we saw last season the unexpected nature of the Premier League makes it one of the most exciting football leagues in the world. This coming season is sure to be one of the most hotly anticipated in years. Sky Sports offers customers more of the biggest, most exciting games than other providers. It’s just one of the reasons why this partnership is such a perfect match for Nissan.”

John Litster, MD, Sky Media said: “It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history. We will be showing more Premier League games than ever with our unrivalled production and analysis from award winning commentators and pundits. The Premier League is a major part of Sky Sports’ choice of unmissable domestic and international sport across seven channels as well as digital and mobile platforms.”

The new sponsorships were negotiated by Sky Media, the advertising sales division of Sky with Manning Gottlieb OMD acting for Nissan and with Drummond Central and Republic of Media working for bet365.